Since the release of the iPhone 5 and iOS 6, I have been patiently waiting to find out some new results on the status of the mobile market. Sure, there are plenty of sites to get this information from, but there is one report in particular that I have been waiting for, and now it … Read more
Today is a day filled with accomplishment and success in the realm of social media. A number of things went on today in regard to social media, each of which is beneficial and shows further growth for social media as a whole. For one, the more famous occurrence of the day was Facebook’s accomplishment of … Read more
If mobile devices were available during the 60s and 70s, I can only imagine what the numbers would look like, regarding revenue from mobile music platforms. However, according to eMarketer, they are not looking too bad this year either. Better yet, eMarketer predicts a pretty significant growth in revenue from mobile music by 2016, which … Read more
Sean Berman of engage:BDR talks with Murray Newlands about how engage:BDR buys inventory and helps publishers monetize their traffic, while at the same time hitting their advertiser’s CPA goals. He talks about how much of the advertising on the internet is junk, below the fold like “midnight commercials” of sorts that have no performance value … Read more
More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: they’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate program low, many companies nit-pick the dollars … Read more
One of the more prominent advertising options that Google offers to its marketing customers is display advertising. The company has, for some time now, been leading the way in successful display advertising, and most marketers get the performance that they are looking for out of these display ads. Now, Google has decided to take their … Read more
In a down economy, marketing budgets suddenly become extremely expendable. Typically, they make a company’s list of “Top 5 Areas to Slash and Burn.” Yet, affiliate marketers still need to squeeze out a greater ROI with the shredded remnants, right? Why not ensure these precious ad dollars land where they can get the most green … Read more
There is a lot of talk in our industry about who is making the most money, who is the biggest “baller” and other crap like that. Let’s put this in perspective: most of the people, most of the affiliates are just trying to make living, not trying to buy their newest Bentley. I’ve been fortunate … Read more
Twitter is the place people to go and catch up on everything and anything that their friends, family, and any other person or page they might be following is up to. Brands know that, which is why most of them have hopped into the trend that is a Twitter account. Promoted Tweets have seemed to … Read more
While reading the countless articles that were smashing and tearing apart the recent flop by Apple that is their new map application, I stumbled upon an article that made a point that some people are missing. Sure consumers and marketers hate the new maps, but the problems that have been occurring with Apple’s new location … Read more
Perhaps you’ve seen it before, those pesky, uninvited websites and programs that have popped up onto your computer insisting that you had malware and viruses, so you needed to purchase a scanning software to remove the ³virus² when the real virus was the scheme of the deceptive marketers trying to scare consumers into purchasing their bogus scanning … Read more
Turns out that Bots might be causing a lot more damage to the online advertising industry than we thought. A recently study from Solve Media, which does captcha-based advertising solutions, claims that Bots are basically ruling the advertising world and causing havoc in CPC based campaigns. Solve claims that $1.5B worth of traffic is nothing … Read more
PMI-TV was able to sit down with Erin Cigich, the President of Clickbooth to find out what exactly is going on with Clickbooth. You’ve heard the rumors, seen the posts – now we actually find out the skinny about what they are really doing, what direction their company is going. Erin talks extensively about their … Read more
Not usually the fan favorite of many marketers, rich media ads have recently been reported as being quite a successful method of reaching consumers on mobile platforms. According to an article by Chantal Tode, the associate editor for Mobile Marketer, Celtra has released a report entitled Mobile Rich Media Ads Performance Report Q2 2012 that … Read more
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