Targeting consumers takes a lot of research and requires marketers to take a lot of different factors into consideration. This is well known as fact. However, when considering gender targeting, there are a few things that some marketers may not be aware of. With Facebook being the big name in targeted social advertising, Kenshoo Social, … Read more
It’s always interesting to see what the new happenings are with Facebook as they continue to slowly build their name in the marketing world. While looking around, I realized that the talk of the town was Facebook’s new partnership with Datalogix, a company that measures the affect that online ads have on offline purchases. The … Read more
Among creating successful marketing campaigns and finding the next best technique for reaching the consumer, marketers and brands often find little time to maintain their presence on the web. Regardless, it is an absolutely essential factor in maintaining a good standing with consumers, as well as keeping up with competitors. According to a recent article … Read more
Arikka Greene of 3 Little Birds, a staffing agency speaks to Murray Newlands about her company and how tons of companies are looking to fill jobs in affiliate and performance marketing. Arikka also talks about why it’s a dumb idea to post that you are looking for a job on Facebook. She says that there … Read more
What an insanely chaotic day it has been for Affiliate Venture Group in light of the recent Top 10 Network from Perform Insider announcement where we happen to make it to #3 this year (up from #10 last year). While I thought we would do well, I did not envision making it to #3. The … Read more
Henry Ford once stated, Wealth, like happiness, is never attained when sought after directly. It comes as a by-product of providing a useful service. Henry was right. Great wealth can be attained by providing exceptional service, and the better service you provide, the more opportunity for wealth. The question is, how do you provide a … Read more
Performance Marketing Insider is delighted to announce the results of our Top 10 Survey of CPA Affiliate Performance Networks for Summer 2012. Six months have passed since our last survey and it’s been a weird, crazy six months with several well known, major companies either going bankrupt or disappearing completely from the industry. Therefore the … Read more
Marketing to the new digitally mobile society is getting easier and easier, considering the countless new innovations in the field. Among the many ways to market to mobile consumers is SMS marketing where text messages are used to market directly into consumers’ phones. There are some who have seen great success with this method, but … Read more
Today, I stumbled across some pretty interesting news regarding a mobile company that is developing quite an interesting marketing technique that will get their name passed all over the social media realm for nearly nothing. The company, Solavei, has in the works a brand new mobile network that will allow users to earn income while … Read more
GameTheory LLC, once one of the biggest text messaging marketing companies on the planet, has had their text messaging shut down by the New York Attorney General. This was a result of a settlement with the NYS AG, Eric T. Schneiderman, after an investigation that claimed that GameTheory was spamming users in order to trick … Read more
A service that Facebook released this year that has been getting some pretty extensive attention from Facebook advertisers is their Offers feature. This is the feature that Facebook created to allow advertisers to promote deals to their Facebook fans that were separate from other sponsored advertisements. Anybody who uses Facebook (which is just about everyone) … Read more
Display ads can go up and down quite frequently in regard to their performance, but they still remain a very well used form of advertising. As we have all seen for a while now, Google and Facebook have long battled it out for the top name in display advertising. They have both proven very successful … Read more
Seems that there is a growing issue with more and more people being victim of Spam Traps, specific emails created or added by people in order to try to “catch” email marketers. Sometimes its attorneys looking for a quick way to make money, sometimes its actually a competitor trying to hurt another company. For whatever … Read more
Small and medium sized businesses today still rely heavily on the reviews and social media comments that they accrue from past customers to market their business. Word-of-mouth has always seemed like the best way to keep a smaller business rolling, and it’s been working well for some time now. However, with things like that constantly … Read more