Turns out that a lot of people don’t click on banner advertising anymore. We already know about “banner blindness” which is occurring at greater rates, but what other reasons are banner ads sucking? Turns out there are a lot of reasons that people don’t click on banner ads including: 31% are worried that their internet … Read more
As their IPO launches, it seems that Facebook is being sued for $15 Billion for improper user tracking. Basically, the suit claims that Facebook invaded privacy by tracking users, whether they were logged into Facebook or not. The suit, filed in the Federal Court in California, combined 21 total cases from around the Country. This … Read more
ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days before the world’s largest social network was expected to go public — and it’s prompted quite a bit of chatter about what that says about the true value of Facebook, and … Read more
If you didn’t hear General Motors has decided to stop working with Facebook as it “just didn’t work” according to the brand. It’s a huge blow to Facebook’s IPO when major companies are starting to leave Facebook. Well, the glowing folks at Greenlight Digital, who have released several studies that don’t bode well for Facebook, … Read more
Murray Newlands of Performance Marketing Insider sat down with Aaron Hales of Lattice Media, a UK based luxury performance and affiliate marketing company. Aaron was kind enough to talk to us while flying his private jet to Singapore, and gave us a lot of information about what they are doing in introducing Luxury brands to … Read more
ADOTAS – Pocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from online and mobile ad company Marchex. In its new MPULSE report, the company (which provides technology designed to block spam calls and exceptionally short calls) looked at 200,000 inbound phone calls … Read more
WordStream has released an interesting InfoGraphic that shows how Facebook’s advertising services compared up to Googles enormous Display Network. If you didn’t know, the Display Network for Google is a Goliath and has properties like YouTube, Gmail, Bogger and of course Google itself. Is it possible that Facebook which is much smaller in perspective, doesn’t … Read more
Interesting poll from the pollin’ folks at the Associated Press and CNBC: It shows that most Americans really don’t give a hooey about Facebook and in fact, almost half of the people think that Facebook will be gone over time. Not that Facebook or Zuck really care, because they are about to go public and … Read more
Since the infamous Panda update, and now the Penguin attack, all sorts of marketers are running scared worried another animal-inspired update will come out and eat them. Well, if you didn’t know, Matt “Alligator” Cutts is the Chief C*ck Blocker at Google, and his job is to make sure nothing gets past Google’s quality filters. … Read more
PMI-TV interviews John Rampton of PPC.org reveals what is how with Google PPC and how you can use remarketing to increase your ROI. It’s a great way to ensure that your campaign is profitable and that you are making the most of every consumer. According to Google: Remarketing is a feature that lets you reach … Read more
Last week Epic (fka Azoogle) confirmed with Performance Marketing Insider that they were indeed closing down, unable to pay their publishers and affiliates. This would be the biggest failure of an affiliate network since COPEAC’s demise, leaving many people in the industry wondering what network would be next. Many affiliates are rightly concerned that these … Read more
MultiChannel News: Microsoft’s Xbox 360 was the top non-PC platform for viewing professional digital video content and ads in the first quarter of 2012 — beating out iPad, iPhone and Android devices — although such gadgets represent only 4% of total online and mobile views, according to ad-management firm FreeWheel. Xbox captured 28.2% of all … Read more
According to a new study by the fine folks at the Yankee Group, we should all be looking at Brazil, India and China when it comes to mobile advertising growth. According to their study, by 2015, mobile ad spending will be about $6B in those three countries combined, while the US will stop growth to … Read more
Performance Marketing Insider has learned that Epic Direct, formerly known as Azoogle, is currently being slated for closing and they are having discussions of bankruptcy. As of Wednesday, their entire staff has been laid off and a spokesperson with the company has confirmed that the company is currently winding down — and no more publisher … Read more