Adwords is one of the main PPC advertising platforms. Over 1.2 millions business advertise on Google Adwords. The source said Google holds 44.1% in online Advertisement. Day by day Advertisers getting smarter, they use several tools to optimize their results. People use some external software like SEMrush, Spyfu to get the keywords ideas and to … Read more
Just about everyone these days accesses the internet on multiple devices. Whether it is a PC and smartphone, a phone and tablet, office PC and laptop, or any other type of combination (or more likely, all of the above), ad networks work hard to track activities on all of them. When ad networks can track … Read more
Today, Impact Radius, a pioneer in global digital marketing and performance marketing solutions, officially announced the launch of Media Partner Discovery, an innovative technology that gives agencies and affiliate marketers the capability of identifying strategic media partners from a database of 800,000 affiliate websites from across the globe. Today’s world of publishing is vastly different … Read more
iQ Media introduced a new product that is able to automatically identify brands’ logos that appears in moving or still imagery. The platform is able to constantly monitor 1,300 US TV channels in 210 Designated Market Areas(DMAs), scouring all the channels for any of the images in its database, which contains close to 3500 logos. … Read more
Since April 2015, Pinterest has given access to buy ads and post content on its platform to certain companies that have gained Pinterest’s “Good Housekeeping Seal of Approval”. Pinterest’s Marketing Partners program has been successful, as more than half of the company’s advertising revenue is generated via brands purchasing advertising through these approved Marketing Partners. … Read more
Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how advsertisers on the popular website, are handled. Reddit will now support, in addition to the current subreddit ad targeting that is in place, interest targeting based advertisements. CEO Huffman says that … Read more
You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake. It started earlier this month with rumors being sent around the performance marketing industry by unknown but obviously very interested parties that Cake, the popular and current performance tracking SaaS King … Read more
A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased in the past, and nearly the same number expected their affiliate marketing spending to increase next year, more than half these same people said that knowledge of affiliate marketing at the … Read more
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