A complaint filed in July 2015 in the Southern District of New York alleged that, beginning in 2014, Sling Media began placing unsolicited advertisements next to streaming content transmissions being viewed by consumers, without first disclosing in the software license that it intended to do so. Plaintiffs alleged that certain advertisements would disappear if an … Read more
Warner Bros’ high-pressure anti-piracy campaign went one step further last month, as the entertainment company named its own website in a list of sites that it believed had illegally infringed on its copyright. While most people can’t get Google to remove anything from their search results, Warner Bros has gone a step further and been … Read more
A recent report from the Guardian finds that the European Union is proposing new rules regarding the publishing of news content. One of the rules would cover how publishers are compensated for their work, and would have a major impact on Google and Facebook. While these two companies are not technically news agencies, they both … Read more
ITT Technical Institute is shutting down all campuses after the U.S. Department of Education banned it from enrolling new students who use federal financial aid. ITT Educational Services owns and operates more than 130 for-profit vocational colleges nationwide “The actions of and sanctions from the U.S. Department of Education have forced us to cease operations … Read more
Video creators are about to get a new potential revenue stream. Twitter is going to give video content creators the ability to get paid for the revenue they generate for the company. This is something that YouTube and Facebook already do, so Twitter is a little late to the party. To try to attract top … Read more
Like him or hate him, there is no question that supporters of Donald Trump are extremely passionate, and will go great lengths to help get him elected. They are also quick to pull out their pocketbooks to donate money if they think it will help get him elected (or even get them a chance to … Read more
Email marketing is one of the most important tools digital marketers have today. After a recent spam attack, however, many marketers may find that their emails are now being blocked completely by Spamhaus. The attack started about a month ago, but ramped up massively in the past couple weeks. Valid email addresses (primarily .gov addresses … Read more
As previously discussed here, on September 15, 2016, the Federal Trade Commission will host a public workshop to examine and evaluate disclosures that marketers make to consumers about advertising claims and privacy practices, including data dissemination and tracking technologies. The workshop will delve into the effectiveness of disclosures to ensure consumers notice them, comprehend them, … Read more
In what appears to be a constant back and forth between publishers and ad blocking companies, AdBlock Plus has made the next move. Just a few days ago Facebook announced that they are taking steps to prevent ad blockers from blocking ads on their desktop version of the site. The move made ads get published … Read more
If you run advertisements on your site, you better look into how they are displayed on mobile devices right away. According to reports, it appears that Google will begin punishing mobile sites that use pop-up ads that take up the user’s screens. These ads, known as interstitials, are particularly disruptive to the user’s experience, but … Read more
Media.net is one of those companies that flies under the radar for the vast majority of people, but those in the AdTech industry are very familiar with it. The company has annual revenue of over $232 million, and directly manages almost half a billion in annual advertising. They have an impressive list of major publishers … Read more
Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into … Read more
Ransomware is considered by most to be one of the biggest threats to individuals and businesses today. The basic way that ransomware works is that a computer is infected through normal channels (email links, corrupt websites, ect) and the software takes all the files (including pictures, documents, videos, ect) and encrypts them using advanced encryption … Read more
Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive interview, discover what Content.ad offers its advertisers and publishers that sets them apart from other networks, what new features they’ve just launched, … Read more
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