According to Jessica Rich, the Director of the FTC’s Bureau of Consumer Protection, marketers Colby Fox and Christopher Reinhold have been scamming customers for some years by luring consumers to click on ads that went to fake news sites (flogs or farticles). The FTC called it a “massive spam operation” that linked to “Fake News … Read more
Content.ad, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives – Michael Rosenberg as Chief Revenue Officer and Jeff Horowitz as Chief Technology Officer – and created a new account management team. The expansion in the marketing, sales, technology, and account services groups reflects Content.ad’s dramatic … Read more
Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it’s never published but is only surfaced as an … Read more
BuzzFeed, saying that Donald Trump, the presumptive republican nominee for President is a “Hazard to Health,” has refused to accept ads from the GOP and canceled a current advertising buy. The website is pulling out of an agreement signed with the RNC earlier this year, according to an email BuzzFeed founder Jonah Peretti sent to … Read more
In the US consumer packaged goods, (CPGs are companies such a cereal companies, softdrink, toilet paper companies– anything used in high quantities at low prices) make up a large percentage of the overall spending in the economy and they make up a large portion of the total advertising spend as well. Despite this, however, they have been … Read more
Filed under “really dumb stuff to do,” a teenage driver in George is facing criminal charges for causing a collision while using the Snapchat “speed filter.” News outlets report a Clayton County judge signed arrest warrants Wednesday for 19-year-old Christal McGee, charging her with felony serious injury by vehicle, among other charges, following the conclusion … Read more
It’s been a great week for Starbucks lovers! On the heels of the coffee giant’s announcement of their new Vanilla Sweet Cream Cold Brew and Nitro Cold Brew, one creative barista has blessed us with a delightfully bright “Pink Drink” that can now be found on their [not so] secret menu. Instagram has been going … Read more
Tech companies including Facebook, YouTube, Twitter and Microsoft have all recently signed a ‘code of conduct’ that was created by the European Commission. The agreement is set up to help stop the spread of hate speech in Europe, though many free speech and rights advocates are saying that the agreement could cause issues with people’s … Read more
A new report was released concerning the state of mobile ad blocking globally. With all the changes over the past year, it will be no surprise that blocking rates have gone up quite significantly. According to the report, usage has nearly doubled in a little under a year. Today approximately 419 million mobile devices are … Read more
Whether it is right or wrong, most people know that on the Internet there is very little ‘filter’ in what people say. When getting into a debate or discussion with others, people will often say things that they would never dream of repeating in ‘real life.’ This type of thing seems to be especially true … Read more
Facebook has been steadily growing their advertising services, which is where they make the vast majority of their billions in annual revenue. Since the company has massive amounts of personal data on all of their billion+ users, they are ideally positioned to be able to serve up very targeted ads. They began just publishing ads … Read more
I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of the box” or “My door is always open”. Those are phrases that I hear quite often and it really got me thinking about singular words that we commonly use and how … Read more
Although most bloggers use their blogs as a platform to share their creative thoughts with a niche audience, there is no denying the fact that owning and maintaining a successful blog can be a lucrative business. Eight bloggers have managed to not only start an amazing blog, but they have found the all-elusive secret to blogging … Read more
The UK mobile carrier Three is making some waves in the ad industry this week. They have announced that on June 13th, they will be conducting a trial that will block 100% of all advertisements to mobile devices on their network. The company has over 9 million customers, and they all have the option to … Read more