Facebook is taking a significant step against the rising popularity of ad blocking software. They have just announced that they have developed a way that will stop ad blockers from working on their sites. The technology identifies users who have ad blocking software on their desktop, and then displays the ads using the same method … Read more
Facebook has been trying to stop all the clickbait articles that flood people’s newsfeed for quite some time, with varying levels of success. According to an announcement from the social network, they are implementing some changes to help further improve the quality of what people see. This is going to have a significant effect on … Read more
Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends to connect with other groups and make plans to meet for the night for a group activity. “Tinder Social is designed to make it as easy as possible to plan your … Read more
Tumblr, which is owned by the struggling Yahoo, has just confirmed that they have had to turn to the Facebook ad network in order to fill their inventory of ads. Yahoo bought Tumblr for $1.1 billion about three years ago, and while the site itself has grown significantly, the demand for its ads has lagged … Read more
As someone who writes articles for a living, maybe I shouldn’t be sharing this statistic, but according to a new study of Facebook data, native videos are getting 268% more shares than article posts. When publishers create and share videos, their users are far more likely to watch and share them than they would a … Read more
With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are lining up to bring live video coverage from both events to their platforms. The Republican National Convention runs July 18-21 in Cleveland, during which time it is likely Donald Trump will … Read more
Facebook’s live streaming service has become very popular very quickly, especially with marketers. Having the ability to communicate directly with viewers has been very effective for many different people in many industries. When live streaming, however, it was essentially an ‘all or nothing’ type of deal. You just sent out the notification that you were … Read more
This week Facebook announced that they were planning to make a number of significant changes to their news feed algorithm. These changes are going to specifically promote content that was posted by the friends and family of users, rather than showing things from brand pages and other sources that people have ‘liked’ or ‘followed’ in … Read more
Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it’s never published but is only surfaced as an … Read more
Tech companies including Facebook, YouTube, Twitter and Microsoft have all recently signed a ‘code of conduct’ that was created by the European Commission. The agreement is set up to help stop the spread of hate speech in Europe, though many free speech and rights advocates are saying that the agreement could cause issues with people’s … Read more
Facebook has been steadily growing their advertising services, which is where they make the vast majority of their billions in annual revenue. Since the company has massive amounts of personal data on all of their billion+ users, they are ideally positioned to be able to serve up very targeted ads. They began just publishing ads … Read more
Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few years. The service, however, has become outdated with the shift toward mobile and really hasn’t been used nearly as much as it once was. FBX is used only for desktop ads, … Read more
Over the past week there has been something of a firestorm of news regarding allegations that Facebook has been manipulating their ‘Trending Topics’ section of the social network to suppress politically conservative topics. Getting on the trending topics sidebar can drive high levels of traffic and encourage a lot of discussion, which is exactly what … Read more
It’s that time of year again where the major tech companies are releasing their Q1 results. While marketers can largely ignore much of the information out there, you will find some important points that can give good insight into advertising and marketing activities. Facebook, for example, reported that they made $5.38 billion in Q1 2016, … Read more