Facebook has decided that it is time to focus on improving user experience by reducing the abundance of ads that appear on its newsfeed. Just the mention of such a move to the company’s key source of income has led to a 7% decrease in share value for the company Yet, Facebook believes that have … Read more
Next week, Facebook will be beginning a test that involves selling video ads that will appear on internet based TV platforms, such as Roku and Apple TV. A Facebook representative reported in an email statement, “We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs. Our … Read more
A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back … Read more
The social media giant, Facebook, carries news stories in their Trending Topics section, that might not be either “indisputably fake” or “profoundly inaccurate”, reports the Washington Post. Recently, a false story that appeared in the Trending Topics section claimed that Megyn Kelly, a news anchor for Fox News, had been fired based on her being … Read more
Facebook’s announcement that they are releasing a messenger application for slower phones was anything but a major event. The fact is, however, that it may be one of the most significant moves by Facebook yet. While most of us are used to living in a world where most people have smartphones, and just about everyone … Read more
Facebook’s calculations concerning how much time people spend watching a particular video that you post have always been rather confusing. They often over calculated the watch time, and it really wasn’t as helpful as it could have been. The social network has recently launched a new time metric called ‘average watch time’ that will hopefully … Read more
Everyone knows that social media is not for the faint of heart. While there is certainly a lot of good and encouraging posts on sites like Facebook, it can also bring out the worst in people. Facebook and Twitter are finding that they might be held responsible for certain racist posts that are made by … Read more
Facebook has officially launched Marketplace, which is a place where users of their mobile app can list things that they have for sale so that others in the area can see and hopefully buy. This is generally being compared to Craigslist in terms of the market it serves, and how it works. Anywhere that things … Read more
Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp. For the later, they paid $4.59 billion to get it, so it is not surprising that they are looking for ways to monetize them more effectively. Andrew Bosworth, Facebook’s vice president of engineering for ads and pages, said, “Consumers are naturally behaving … Read more
A recent survey conducted by Michigan State University found that senior citizens are more engaged with social media than many would have expected. The survey took responses from about 600 seniors, with the average age being 68. The results showed that 95% of the respondents were somewhat or very satisfied with social technologies. The lead … Read more
In the Mobile App Advertiser Trends Report from Kenshoo, it was reported that Facebook and Instagram are seeing major increases in mobile app install ads. Mobile apps are a massive market, and it continues to grow every day. With most people already using smart phones, and those who aren’t are moving in that direction quickly, … Read more
The push to improve mobile speeds continues, this time with Facebook. The social network has issued a warning to all of their advertisers that if their sites don’t load quickly on mobile devices, their ads aren’t going to reach nearly as many people. This is a new factor that Facebook will be including into their … Read more
A recent report from the Guardian finds that the European Union is proposing new rules regarding the publishing of news content. One of the rules would cover how publishers are compensated for their work, and would have a major impact on Google and Facebook. While these two companies are not technically news agencies, they both … Read more
The world’s largest ad spender, Procter & Gamble, has announced that they are reducing their ad spend on targeted Facebook ads. They said that they were not effective, and they could get better results with other types of marketing. This does not mean they are moving away from Facebook, but just their very targeted advertising … Read more