It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is having a hard time keeping its customers’ data secure. The company has once again fallen victim to a security breach that has exposed information of 133 customers. This marks the third breach in less than a year for the company. Mailchimp reported that … Read more
In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your automation, the … Read more
A new study published from GetResponse looked at more than two billion emails that were generated over the course of two months earlier this year. In the report, Email Marketing Benchmarks, they showed some interesting findings. The emails were sent through their email marketing system and were sent from more than 126 different countries in … Read more
As digital marketers, we all know the value of email marketing. It is one of the oldest, and most effective ways to drive traffic, find leads, and increase sales. Even if you think you’re an expert with email marketing, however, I’d be willing to bet that the infographic below, created by WebsiteBuilder.org, has at least … Read more
Experian, the global information services company, announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital. The enterprise value of CCM at completion is c. US$400m on a cash and debt free basis. Experian has agreed to divest a 75% interest in CCM to Vector Capital, with … Read more
Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it makes content marketing easier — click a button, curate content, post it to the web and email it to subscribers. And do it all automatically. Marketers can … Read more
A new study was performed by Adestra that looked into why consumers tend to sign up for marketing emails. As any marketer that uses email lists (which should be all of them) this is clearly going to be extremely important information. The information digs into a variety of different techniques commonly used and surveyed people … Read more
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