The transition of power from President Barack Obama to President-Elect Donald Trump is underway. Although President-Elect Trump did not lay out specific policy prescriptions about data privacy or consumer protection during his candidacy, his recent choice of Dr. Joshua D. Wright to lead transition efforts at the Federal Trade Commission provides some hints as to … Read more
Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay. In … Read more
The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant threat to business. Ad blocking was the only thing considered by a larger percentage of people to be a significant business threat. Interestingly, Integral Ad Science(IAS) provided data that proved that … Read more
The FTC is looking to continue its battle with AT&T even after an appellate court dismissed the FTC’s lawsuit against them, asserting that AT&T mislead over 3.5 million customers. The FTC claims that after selling them services that included unlimited data, AT&T would then throttle their broadband connection speed considerably if they exceeded a certain … Read more
Blockmetry, which is a company that was founded by Pierre Far from Google, analyzes a variety of metrics online, including how impactful ad blocking software is on web pages. They look at millions of websites and ad impressions each month to come up with helpful information used by people throughout the industry. The company believes … Read more
The FTC released their National Institute of Standards and Technology (NIST) framework for security back in February of 2014, after a 2013 executive order that required certain agencies and companies to improve their cyber security. Since then, the NIST framework has become something of a de facto standard in many ways, even when people don’t … Read more
If you run advertisements on your site, you better look into how they are displayed on mobile devices right away. According to reports, it appears that Google will begin punishing mobile sites that use pop-up ads that take up the user’s screens. These ads, known as interstitials, are particularly disruptive to the user’s experience, but … Read more
While Trump hasn’t run many ads attacking Clinton, advertising claiming that Hillary Clinton is going to drop out has started to appear on thousands of websites, including several neo-nazi and neo-conference conspiracy sites. The advertising, claim that Hillary Clinton is going to drop out of the race as “soon as tomorrow” claim to have a … Read more
he Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating and maintaining a web of anticompetitive agreements with rival companies. The FTC alleges 1-800 Contacts entered into bidding agreements with at least 14 competing companies and networks. These bidding agreements purportedly … Read more
Federal Judge has ruled that General Mills must stand trial in a lawsuit when it may have tricked consumers into thinking that Cheerios Protein was actually high in protein — when it actually just had loads and loads of sugar. According to US District Judge Thelton Henderson, consumers may now pursue claims that General Mills … Read more
Dietary supplements, herbal remedies, patches, creams, wraps and products rubbed into the skin are high-profile. Weight loss offers are among the most intensely scrutinized by local, state and federal regulators. Each website must be in substantial compliance based on the specific facts and nature of the advertising program. Issues such as claim substantiation and “competent … Read more
In what is being described as the beginning of a ‘new era of transparency’ in the digital ad world, the Trustworthy Accountability Group (TAG) has just released the names of the first 100 companies that have been approved to participate in the registry. Companies that get registered by TAG have been verified by a strict … Read more
The Association of National Advertisers has just released a new set of guidelines for ad agencies and other marketers. The guidelines focus on transparency requirements, which is not surprising given that just about a month ago they published a report that looked at the many ways that ad agencies are not meeting their requirements in … Read more
Sanford Wallace, known as one of the two Spam Kings after Scott Richter, has been placed back in prison after not learning a lesson about spamming. Despite already being in huge trouble with the feds, and being told never to spam and harass people again, Mr. Wallace decided to become a club promoter in Las … Read more
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