Publishers often have questions about using affiliate links in the Google Adwords contextual advertising system. In this article, we’ll discuss how and where to insert affiliate links, plus how to transfer the necessary parameters from Adwords to affiliate network for further analysis and ad optimization. Affiliate links need to be inserted in the tracking template, and … Read more
There are already big networks existing in the affiliate marketing industry like Google affiliate network, Rakuten Affiliate Network, Admitad, ShareASale, CJ Affiliate by Conversant, Awin, etc. But what about others? You can find a great deal of different top affiliate networks on the web with their affiliate programs & different payment models, including CPA (cost-per-acquisition), CPL (cost-per-lead), CPS (cost-per-sale), CPC … Read more
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Before we get into those reasons, let’s first define what Influencer Marketing … Read more
As an affiliate, one of your primary concerns is longevity. Is the offer that you are promoting going to be stable enough to promote for months/years and consistently generate income? Even if an offer remains a steady revenue generator, are you confident that your CPA network will pay you by your scheduled payment date? Can … Read more
Would you ever choose to put your most important business decisions in the hands of your direct competition? The clear answer should be a resounding no, but unfortunately this is exactly what a staggering number of affiliates do every single day when they choose to work with an Affiliate Network that competes with their own … Read more
The most successful affiliates think like an advertiser. An affiliate is, in pure terms, an extension of an advertisers marketing arm. That is, the affiliate is supposed to promote the advertisers product in a way that is consistent with the advertisers marketing plan. But what happens in reality for the majority of affiliates is something … Read more
For those who don’t know, I’m also a pretty hardcore gamer. I own every major gaming system and hundreds of games. I made my first million in the gaming industry, merging my computer games network to an advertising company in 1997 and then helping to create the first online representation firm, which still exists somewhat … Read more
A few years ago I started marketing pay per call offers. I thought the channel had the potential to solve lead quality issues so many of our advertisers were complaining about. A perfect fit for complex sale campaigns that require a human touch and customer service, I purchased a license to Invoca technology so I could … Read more
On Thursday, ICANN, the Internet Corporation for Assigned Names and Numbers, plans to open the floodgates to an entirely new world of new domain extensions. The impact to affiliates and advertisers is not to be diminished. Based on the rules set forth by ICANN, companies or organizations with $185,000 can plunk down an application for … Read more
Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require most business, in all states to collect sales tax from “remote customers.” These remote customers are defined as customers that reside in a state, where the retailer does not have a … Read more
According to an email blast sent by Audrey Breheney, Epic fka Azoogle is celebrating reaching 50,000 publishers. Not only are they mentioning this fact, but claiming to be the first affiliate network to reach 50,000 publishers. While we agree that this is a great feat and thank them for this, there is a significant problem … Read more
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