A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific details on the size or value of the severance packages. He added that the changes will be beneficial for the profitability of Yahoo and will allow the company to invest more … Read more
Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Before we get into those reasons, let’s first define what Influencer Marketing … Read more
Your website may have a decent level of traffic coming in, but it could still get rejected by CPM ad networks such as ValueClick. This can be frustrating, especially when you know that you’re doing everything right and your traffic has the potential to convert. The fact is that these networks tend to take a … Read more
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