Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever since most users acquired sufficient bandwidth proves this point right. Video has already achieved complete dominance over all other types of content: no less than 85% of marketers use it in this or … Read more
The new year has begun, which means you’ve probably been seeing quite a few articles about what “eCommerce in 2018” is going to look like. With visits to subscription service company websites growing 800% over the past 3 years, and up to tens of millions of visits per month, one common prediction for 2018 … Read more
Expedia’s financials for 2017 were recently released, and it seems that they had an overall good year. One of the things that seemed to worry investors in the company, but should be a positive insight for marketers, is that the company spent $5.3 billion in overall marketing for the year. This is the most they … Read more
India is one of the largest markets in the world for digital advertising, and it is only expected to grow in the coming years. One of the biggest things that is causing this growth is the fact that the once-poor rural areas are starting to see some significant improvements in their living situation. While many … Read more
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