In recent days, there has been a virtual maelstrom of outcry and heated opinions on Google’s recent algorithm “shift”. Nowhere else has this controversy manifested itself more than in the article marketing space. In January, EzineArticles, the largest, and still most authoritative article directory online, cracked the coveted 100 most popular web sites in the … Read more
Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of … Read more
I commonly hear from affiliates the same thing: that they need better payouts and more importantly, why they aren’t getting a better payout. In this industry affiliates have become damn smart and with that a little more demanding than say 12 years ago when I started in this industry. Let me tell you a little … Read more
I’ve been very much into niche based marketing the last few months, believing that its one of the sure fire ways for performance based marketers to really compete in the marketplace. With the rise of Facebook as one of the main techniques to market products, there are so many options to target consumers. Women consumers … Read more
During this week, Google announced a significant algorithm-update which aims to increase quality in Google’s search results. Domains containing low-quality content are supposed to be found less often, high-quality pages are to achieve better rankings. At the moment this update is active in the US-Index, more countries are about to follow. Quickly named an “Anti-Demand-Media”-Update, … Read more
Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very center. We crave trust. Without it, we would be consigned to a world where we … Read more
Despite the growing popularity of Internet TV, both DishNetwork and DirectTV are a growing business. A lot of it has to do with the huge population of sports fans that know that they can get the best quality games via these methods, but a lot more probably has to do with the aggressive affiliate programs … Read more
It’s the New Guy, back again with lessons learned and wishing to share my insight with you. I’d like to believe that the most effective way to go about doing things is with a balanced effort. I try to balance my life out physically, emotionally and mentally in order to maintain a positive feeling of … Read more
Time for our round-up of highly converting offers and ideas how to convert them even better. If you aren’t trying new offers and new techniques and just relying on a “proven” converter, you’re going to find yourself eventually scrambling to make up for lost time. Also, try new networks that you’ve never worked with before, … Read more
“I didn’t sign up for this!” An impulsive and angered hand clicks the “Mark as Spam” button. Spam complaints can tell you a lot about your email marketing campaigns. One thing they can indicate is that it’s unclear to your subscribers what they are signing up for and how when they’ll receive your messages. So … Read more
I have a client with a deep-pocket online media budget. Google Adwords PPC, banner ads on major news sites. We’re talking some sizable money to generate traffic and turn that traffic into customers. I bet you’re thinking a big part of their budget was earmarked for landing page development and testing. I would have thought … Read more
Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices are better, it generally proves to be completely incorrect. Noted Psychologist Barry Schwartz wrote this in his book “The Paradox of Choice.” According to most economic situations, the Paradox of Choice … Read more
Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor conversion rates. As you go through the list of issues below, try to relate them to your landing page (or homepage). Here are the four most common issues that affect … Read more
Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold. In Web design, there’s much confusion about the “page fold” concept and the importance of keeping the most salient information within a page’s initially viewable area. … Read more