HasOffers was part of a select group of companies that had been partnered with Facebook to bring new mobile customers onto Facebook and provide analytics for those customers. Unfortunately for them, this huge partnership has ended with them being kicked out of the program for violating Facebook’s privacy rules on retaining data and consumer consent. … Read more
Google has just been awarded a patent for, “Transportation-aware physical advertising conversions.” This patent request was submitted back in 2011, but only recently approved. This patent will allow Google to set up within their ads the ability to schedule transportation to a local business within a set area. For example, a restaurant can run an … Read more
The travel meta-search company, Wego, has officially launched a new affiliate network that will make it much easier for marketers to profit from their travel minded visitors. Wego has long been providing some of the major travel sites with the technology and infrastructure to interact with all the major airlines and hotel chains. Up until … Read more
It was recently announced that DoubleVerify, a leading company in providing transparency and accountability in digital advertising, acquired a technology from a software company (RealTargeting), which helps to uncover complex methods used by perpetrators of online ad fraud. The software will be integrated into the DoubleVerify Fraud Protection suite, which is already an industry leading … Read more
In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about how their platform provides an invaluable suite of tools for performance marketers. Find out what sets them apart from competitors, and how their focus on being reliable and scalable is … Read more
Over the last two years I have been fortunate to get to know the Adknowledge email team at AdStation, and even have done a few events with them. They have grown in the last few years considerably and are now considered the #1 source for monetizing data. Four years ago when I launched this publication, … Read more
Affiliate Window has recently removed 154 publishers from their network, in addition to denying 30-40% of all applications that come into their system. The publishers that were cut had their earnings withheld due to some sort of offense against their terms of service or compliance breach. While the total number of marketers affected is fairly … Read more
Satya Nadella has been selected as the new Microsoft CEO, replacing Steve Ballmer who held the position for over a decade. This selection is an important one, and industry experts expect this decision was the right one. Innovation Is What Nadella Does Nadella brings with him an innovative approach that is much needed to maintain … Read more
Cash back and voucher programs are an extremely popular way to encourage customers to shop in specific locations, and they are also a great way for online marketers to dip into the offline retail market. The problem with these types of services, however, is that they add in complexity to a purchase, which is very … Read more
The Annual Leadership Meeting of the Interactive Advertising Bureau (IAB) occurred Sunday evening, and the newly appointed chairman, Ziff Davis took a bold stand against ad fraud. When addressing the room, filled with online publishers, agency executives and vendors, he said “We’ve got to stop devaluing digital media. It’s simple; No more traffic fraud. Let’s … Read more
The Rise of POT Related Stocks and the Risks and Rewards of Playing/Investing in this Market States are revising their stances on marijuana use, both medically and recreationally. Twenty states have de-criminalized medical marijuana consumption, and with Colorado’s recent decision to allow recreational use, the trend appears to be towards a less criminal, more regulated … Read more
If you’ve been visiting this site for any length of time, you are well aware of the fact that one of the biggest threats to online marketing is the extreme scope of digital advertising fraud. While studies disagree on just how bad the problem is, there is no question that it is costing advertisers billions … Read more
CPA Detective was voted the 2014 “Best In Class” for fraud detection by the members of the prestigious industry group LeadsCouncil. This independent association is committed to best practices in the lead generation space. This is the second year in a row that CPA Detective has won a LeadsCouncil honor. Last year, the firm received … Read more
Challenges of Doing Business in India India is a country intent on carving a place for itself in the global market. Economically, there’s no question that India is on the rise. In fact, it is thought that by 2050, India will be the world’s largest economy, giving rise to tremendous business opportunities. However, according to … Read more