Alex Campos of Lead Start talks briefly at LeadsCon about their business of Lead Generation, and how they generate leads and improve lead quality. LeadStart specializes in providing marketers with highly convertible leads through leveraged technology and call center integration. Providing unmatched value with its proprietary iOption leads, LeadStart delivers value added benefits of immediate personal … Read more
Considering that for a very long time, Facebook only allowed marketers to advertise to users using the side bar of the Facebook home page, the amount of advertising that has recently been appearing in the News Feed may seem a bit over the top. For a company that started off hesitant of allowing any advertising … Read more
Although quite a few marketers have not latched on to the idea that the world is going mobile, Google knows it for sure. That is why the company has relentlessly been trying to push marketers toward campaigns set for mobile platforms. Evidence of Google’s huge push toward mobile these days is shown through things like … Read more
Years back, Yahoo was one of the biggest names in advertising, and the ad revenue that the company was seeing was quite impressive. However, in more recent years, Yahoo has fallen behind a bit in the advertising community. Growth in revenue has not been anything to marvel over for Yahoo in quite some time, but … Read more
There was a concern by legal experts that in the California Appellate Court’s decision in Balsam v. Trancos that a huge amount of people would use this to abuse the legal system to make money. For those who didn’t follow the ruling, it required that all commercial email advertisements to include in the “from line” … Read more
If you haven’t been to an Affiliate Nation Party by ClickBooth, CPAWAY and MaxBounty yet, you’re missing out! These parties are known for being the hottest events at every conference, consistently drawing the absolute biggest and best crowd, and ad:tech San Fransisco is no exception. Clickbooth, CPAWay and MaxBounty are ready to bring you another … Read more
It seems that DirectResponse Technology employees were met recently with a huge surprise. Out of nowhere it seems a bunch of HR employees from Digital River HQ, black suits, sunglasses and all arrived in Greentree Pennsylvania, with one purpose: to fire a dozen employees including the President and General Manager of the company, George Bordo. … Read more
Why does everyone rush to YouTube when they are thinking about throwing a few video ads on the web? Well, yes they offer a great platform, with the right tools for placing video ads properly and effectively. However, people really go to YouTube because there, advertisements get viewed. Not only do they get viewed, but … Read more
For whatever reason, this came quietly in the middle of the night without Facebook announcing this very strange new feature. Well, it seems that Facebook has started a new revenue generating device that allows you to email people that you are not connected to, where your message would normally go to spam for the grand … Read more
The FTC has been in the news lately in the performance marketing industry, but it turns out there is one industry that is really receiving a lot of complaints: the dating industry. According to a recent Freedom of Information Act request, it seems that in the last few years thousands and consumers have received thousands … Read more
Yes, you heard it hear first: Thanks to a certain performance-marketing network, a bunch of publishers are going to prison for their first time. A friend of mine has forwarded me this confidential information just yesterday: that Adknowledge is taking a bunch of their top affiliates and partners to Alcatraz Prison during ad:tech 2013 in … Read more
Social media marketers can easily see the different advantages offered by each of today’s more popular social networks. Facebook has its extensive reach and its Pages offerings. Twitter offers the ability to advertise to users in a real-time format, allowing for a sort of direct conversation between marketer and consumer. Apparently, Facebook saw the potential … Read more
When small businesses think of Yelp, they think of reputation management on the web. Furthermore, they often tend to think about all the ways in which Yelp could ruin their businesses, or at least hurt them substantially. Essentially, Yelp has become a cause for worry with many small business owners, as most consumers only care … Read more
London, UK – 18th March 2013 – London and New York-based digital media agency, 7thingsmedia announced today that it has bought an equity stake into Tel Aviv-based Fashion Traffic, a fashion media marketplace. Fashion Traffic is a technology platform that enables Ecommerce-based brands and retailers to sell through fashion-focused publishers on websites, blogs and social … Read more