With Twitter’s upcoming IPO, they used some questionable accounting techniques to come up with the numbers used in their registration statement, which was filed last Thursday. In the statement, Twitter said that “in the eyes of management” the company had a profit of over $21 Million in the first half of 2013. Quite an impressive … Read more
Facebook holds an interesting competition twice a year for their Preferred Marketing Developers (PMDs). They are challenged to create new and innovative tools which will help businesses achieve their goals using Facebook. The grand prize winner of the challenge which was completed in September, titled “From Conversation to Conversion” was Optimal. Optimal is a company … Read more
It’s been about 8 months since Google last pushed out a real update to their PageRank system. They don’t offer a PageRank toolbar for Chrome, and they dropped support of the tool bar for Firefox in 2011. The writing has been on the wall for some time, but the fact that Google is phasing out … Read more
Cisco and Facebook have recently come to an agreement which will provide customers with the ability to connect to wireless networks at partner merchants using only their Facebook accounts. The service, called “Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi should begin rolling out to a variety of merchants soon. This service helps retailers in … Read more
Google confirmed a Penguin update just a couple days ago, which we’re still sifting through to find what all was impacted. They also announced that another update, this one completely unrelated to Penguin or any other cute animal. This update is directed toward sites which post police MugShots . Many of these sites gather information … Read more
Affiliate attribution is a concept which has been discussed for several years within the performance marketing community. It is an affiliate model which spreads the commission out to each affiliate involved in generating a commission, rather than paying the entire commission to the last affiliate before the sale. For example, if I am looking to … Read more
Jennifer Selleck talks to Eder Holguin of MGID. If you don’t know who he is, he’s one of the old school marketers that has been around since the start.Eder Holguin is a tech savvy, out-of-the box player in the dynamic online marketing industry. With more than a decade of industry expertise, he has an in-depth … Read more
A new Penguin update from Google has been confirmed. Known as Penguin 5 to most in the search community, or Penguin 2.1 according to Google. Google’s head of search engine spam, Matt Cutts, confirmed this update via a tweet which read: Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info … Read more
Everyone has been talking about the partial government shutdown in the US, and how it is affecting a wide range of companies, whole industries and, of course, individual citizens. In addition to that, however, the government shutdown could also have some pretty significant impacts on marketers and their SEO efforts. Of course, at this point … Read more
This isn’t my first horse race. I’ve been an affiliate for more than a few years, and during that time have made more money than most affiliates, but at the same time lost a lot of money with mistakes. The good news is that I learned from those mistakes pretty damn fast, and made sure … Read more
As the experts at Brand.com, review the content posted to online review sites, such as Yelp.com, they cannot help but be concerned. After all, these reviews are not just important for how they reflect on a marketer’s ego or a business owner’s vanity. Likewise, complaints posted to online ripoff boards are much more than mere … Read more
According to a study done by Freakonomics.com, the claims in the large-scale marketing campaign run by Bing.com saying “people prefer Bing over Google nearly 2:1” are misleading, if not outright false. Microsoft’s search engine, “Bing” has been running a campaign known as “Bing-It-On” for over a year now. In the campaign they challenge people to … Read more
Judge Lucy Koh (made semi-famous for asking an Apple lawyer if he was smoking crack during the Apple v Samsung patent case) has released a 43 page order which essentially boils down to allowing the two law suits alleging Google is performing illegal methods of gathering information. The case specifically targets the fact that Google … Read more
Facebook has confirmed that they are making another attempt to break into the very lucrative mobile advertising market. They have tried running ad networks using the massive amounts of data they have on millions of users before, with little success. They ran ads on the social gaming site of Zynga, and then last September they … Read more