A recent study was completed looking at European email marketers, and how consumers perceive them. The study was part of the effort to determine whether or not marketers are in compliance with an upcoming privacy law that will go into effect over the next two years. The results don’t look good for marketers. The report … Read more
A new study was performed by Adestra that looked into why consumers tend to sign up for marketing emails. As any marketer that uses email lists (which should be all of them) this is clearly going to be extremely important information. The information digs into a variety of different techniques commonly used and surveyed people … Read more
Heather Vale of Performance Marketing Insider caught a few minutes of time with Yancy Naughton, Founder of HasTraffic and featured expert speaker at Affiliate Summit West #ASW16. In this exclusive interview, discover what Yancy spoke about, why he thinks CPC has a place in email marketing, what makes it better than CPM or CPA and … Read more
Everyone knows that email marketing is one of the best and most effective ways to generate sales for a business. Doing your email marketing manually, however, can be very time consuming and difficult, which is why automated systems are so popular. Of course, when you start automating things like this you will lose some of … Read more
Running a small business is never easy. In the vast majority of cases just one or two people will be responsible for virtually every aspect of the business, including marketing. Unfortunately, small business owners are almost never marketers, which puts them at a distinct disadvantage. This was shown in a new survey from InfusionSoft and … Read more
GetResponse has recently published a new report titled, “State of Email Marketing by Industry.” The report surveyed over 1800 marketers and looked at more than 700 million emails. The intent was to find out what people were doing well and what they were failing at in regards to the essential email marketing efforts. One of … Read more
Heather Vale of Performance Marketing Insider catches up with Todd Bouillon, CEO of UnsubCentral and Affiliate Summit West expert speaker on the topic of Four Easy Steps for Choosing an Email Affiliate. In this exclusive interview discover how to improve your email marketing results when it comes to partnering and leveraging a publisher’s list, as … Read more
Far from it people! In fact, it’s making a huge comeback and here’s why. Social media marketing kicked into high gear back in 2008 as marketers scrambled to invest and learn social media as a hopeful replacement to the ever so hard email-marketing field. As marketers focused their efforts on Facebook, the same company back … Read more
With ‘Black Friday’ right around the corner it is time to figure out exactly what you’re going to do to get your piece of the biggest shopping day of the year. For many marketers this means getting messages ready to send out to your email list to try to get them to spend their money … Read more
A few years ago, many email marketers left the commerce to explore social media avenues. Some made money, but most did not. Lately, we have been seeing a trend in old clients coming back to start email marketing again. Unfortunately, most of them are running into major issues because email marketing has once again changed. … Read more
Luxury fashion community and online retailer Farfetch has partnered with Rakuten Linkshare to expand their affiliate marketing base. Since the inception of the partnership, Farfetch has seen a 91% increase in annual revenue, and an expansion into over 180 territories and 9 languages. Farfetch is determined to only work with high-end bloggers and content sites, … Read more
For many years marketers have known that a high quality email list is one of the most important tools in their box to drive customer sales. Building that list takes time and effort, which is why it is so important to use the list to effectively bring in new sales. Up till now most people … Read more
The email list hygiene industry has metamorphosed into two categories. Email validation and email verification. I have written several articles about the two separately on my blog, but I think it’s important to explain both processes in one article so you can choose which is right for you if you are an email marketer. Email … Read more
A new email marketing study has just been released from Silverpop and it has a lot of very important information. The study looks at a variety of factors related to this type of marketing to determine which industries can get the most out email marketing and which ones may need to work on their efforts. … Read more