Google Chrome has been warning site owners that annoying or misleading ads will be blocked in their browser for several months now, but they have finally come out with a set date. According to an announcement, Chrome wills top showing ads that aren’t compliant starting February 15th, 2018. This gives webmasters about two months to … Read more
Seeing how many people have seen an ad is important for marketers, and it has been getting easier on many platforms. Facebook and YouTube, for example, have long displayed the total view count on all videos, including advertisements. Twitter is finally joining this trend so that people can see how many users have viewed it. … Read more
Diageo is a major alcoholic beverage company, which produces popular brands including Guinness, Baileys, and Smirnoff. They have just announced that they will be significantly reducing their investment into digital ad spend, largely because of complaints related to brand safety, ad fraud, and transparency. This is a similar move to what P&G did earlier this … Read more
For marketers, gathering user data and using it to improve ad targeting or sales tactics in general is one of the smartest things that can be done. The fact is, however, that it is even more important ot make sure you are using the data you are able to gather in an honest and transparent … Read more
WhatsApp is one of the most popular chat applications used today. Several years ago the system was bought by Facebook, which helped it to grow in popularity. The company had recently announced that they would be working on a business focused version of the app, which would allow companies and brands to create their own … Read more
The latest research report from Forrester is out, with predictions about US display advertising going through 2021. In this report, they stated that mobile, video, and social advertising are going to grow more than other online display ads, which won’t come as much of a surprise to anyone. Interestingly, they also stated that Amazon is … Read more
If you’re to believe this article on SeekingAlpha, QuinStreet is in in trouble and is facing more and more fines from the government due to their less-than ethical marketing. According to the article, “Numerous lawsuits, customer & employee testimony, and independent analysis suggest these methods include egregious ACPA (cyber-squatting) and TCPA violations, selling low-quality/recycled leads, … Read more
Brands are seeing significant drops in engagement on their Facebook-shared posts following the News Feed update introduced last week. In one of the most dramatic cases, a client of a smaller agency saw engagement on its post drop from 14,000 the week before, to just 500 this week, on a similar post. In one instance, … Read more
The Federal Trade Commission (FTC) announced Dec. 28 that it has charged a group of defendants with allegations of deceiving consumers about a “work from home” scheme. The defendants in the case are Ronnie Montano, Hyong Su Kim, Martin Schranz, and related companies that they owned. According to the FTC, the defendants told consumers it … Read more
A recent report found that about 7.5 million Americans are working ‘side jobs’ to help make ends meet each month. The report was primarily looking at the economic impact of these types of jobs, and how despite the positive overall economic outlook and unemployment numbers. The report does have some interesting implications for the overall … Read more
IBM has been the owner of the 9.0.0.0/8 block of addresses for decades now, and says that they have been waiting for ‘the right project’ for the 9.9.9.9 IP. This is obviously a brandable and easily remembered IP, so it makes sense. According to a recent announcement, IBM is teaming up with Packet Clearing House … Read more
The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing … Read more
Tune, a marketing company based in Seattle, has just announced that they have acquired intellectual property assets from Optimob. Optimob is a marketing automation startup that is based in Tel Aviv. Optimob has already created software for the HasOffers platform, which is run by TUNE, so their relationship goes back some time. Patrick Hearron, the … Read more
The Drawbridge Q3 2017 Cross-Device Advertising Benchmark Report was recently released, and provided some valuable insights into how to take best advantage of digital marketing. This report looked at billions of unique ad impressions that were served from July 1st to September 30th of 2017. The information was compiled and released into this report. One … Read more