A new report was recently released that looks into the mobile advertising market today, and what it is expected to reach in the coming years. The global market in 2016 was $105.36 billion, which is quite impressive. By 2022 (which is just 4 years away now!) it is expected to reach $244.57 billion. This is … Read more
A recent survey from QueryClick found that many brands throughout the UK are still very concerned about issues related to brand safety and ad fraud, and this is leading many of them to cut back on their programmatic ad buying. In the survey, 80% expressed some level of worry that their ads may be displayed … Read more
BrandSpins is a digital music distribution company that helps to add value to brands, artists, and consumers by integrating with retailer eCommerce sites and other platforms to help boost sales. The company has recently acquired Tone, which is a technology company that allows advertisers to deliver graphic ads to mobile devices when the devices hear … Read more
One of the best known names in marketing, Gary Briggs, is retiring from his post as the Chief Marketing Officer at Facebook. Briggs joined Facebook in August of 2013, and prior to that he was Google’s VP of consumer marketing, and served as the CMO of Motorola Mobility after Google acquired them. He also served … Read more
Facebook has updated their branded content policy to provide clarity regarding what exactly qualifies for this type of content. Two years ago they removed their restrictions for branded content when they released their content tagging system. Since then, however, ‘organic’ posts that have been published by marketers where content creators were compensated in some way … Read more
eBay is the latest major company to get on board with the Ads.txt system to help fight ad fraud. This simple system will allow ebay to list the companies that they have authorized to sell their digital inventory. The program was developed by IAB, and has been growing in popularity with all sorts of businesses. … Read more
The way Google and other ad networks collect data and use it to target ads is quite incredible, and to many people, a little creepy. If you go on Amazon and look for a new iPad case, for example, you can bet that your Facebook feed and Gmail ads will be loaded with options for … Read more
Finding a way to get your marketing campaign to get a lot of attention can be difficult. Most marketers try to shy away from controversial or potentially offensive messages because they can cause more harm than good, but in some cases, these more ‘risky’ moves can actually pay off quite well. For example, the Hurts … Read more
A massive malvertising operation bought an estimated 1 billion ad views in 2017 under the guise of 28 different fake ad agencies, in what a new report is calling the largest operation of its kind last year. The malvertising juggernaut – a sort of malicious conglomerate, if you will – reached 62 percent of ad-monetized … Read more
Facebook recently completed their research into in-game advertising and found that most gamers are actually happy to accept ads, as long as it makes it so gameplay is free. 71% of people have said that they will accept the advertisements so they don’t have to pay for the game. This is an important look at … Read more
LinkTrust, a leading provider of Saas-based affiliate and performance marketing software announced today that it has been acquired by Utah-based private equity group Loyal Companies with plans for advanced growth strategy. With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust – replacing current owner and CEO Bret … Read more
In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your automation, the … Read more
Advertisers have long been demanding greater transparency, and an increase in the ability to be sure that their ads won’t be displayed near undesirable content. This is a hard thing to accomplish, especially on a platform like YouTube where the content itself is generated by users, and it is impossible for YouTube to review each … Read more
Buzzvil is a digital advertising company, which is best known for their mobile lockscreen advertisement products. They have been successful in South Korea for quite some time with these types of ads, and are now going to be expanding to a more global audiacne. The company recently announced that they would be expanding their business … Read more