According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur, a threat researcher at RiskIQ said, “NoTrove harms not only visiting users, but also legitimate advertisers, adversely affecting those reliant on the credibility of the digital advertising ecosystem such as … Read more
Facebook’s new Graph Search feature has certainly made an impression on the digital marketing community. The feature hasn’t even been rolled out to the masses yet and already marketers are scrambling to find a way to use it to their advantage. If Graph Search enjoys even modest success, it will only be a matter of … Read more
Nielsen and ABC today announced the network’s participation in Nielsen’s first-ever trial to expand its Nielsen Online Campaign RatingsTM solution to mobile. Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of digital advertising. Incorporating mobile apps will significantly extend the solution’s coverage footprint, which currently includes computer … Read more
One in ten profiles on online dating sites is fake, according to a new research conducted by dating website SeekingArrangement.com, which deletes more than 200 fraudulent accounts every day. CEO Brandon Wade told the New York Daily News that they are not talking about lying about your age or weight, but are talking about scammers … Read more
Staff members of the Federal Trade Commission did some undercover work to find that at least 10 data brokers could be violating the Fair Credit Reporting Act, which aims to protect the privacy and other rights of consumers.The FTC sent letters to these companies after a “test-shopping operation” indicated they were willing to sell consumer … Read more
It’s a known fact that real success comes easy to those who happen to be an authority. Getting more leads, sales and growing your online business boils down how comfortable people are calling you an “expert”. Because that’s when they trust you with their money. By making your website an authority, you will be able … Read more
In order to make any online business work, it’s important that you think like a real businessman. Which means you need to stop worrying about the competition and focus on dominating your niche. There is a lot that you can get out of your web business if you learn how to define your space. Yes … Read more
Online marketing has greatly evolved in the past few years. It’s no longer about buying a few banner ads on a big website and waiting for results. It’s now more about leveraging content to get leads, generate sales and build long term relationship with your target audience. Yes, content as turns out is the backbone … Read more
A lot of online marketers start blogging in order to connect with their audience. However, there’s a difference between running a blog and running a successful blog. In order to get your readers involved and have your content spread or go viral, you first need to know what people want to read. Once you know … Read more
Tired of getting the same, weak response from your social media marketing efforts? Want to get more targeted exposure to your blog with social sharing? Here’s the thing: Making social sharing work for you takes more than putting your content out there. You have to ensure that your content is shareable. Something your target audience … Read more
YouTube is more than a video sharing website, it’s also the second most popular search engine in the world. That’s right – millions of people regularly use the YouTube’s search engine to find videos of their choice. What does this mean to you as an online marketer? It’s pretty simple, if you can optimize your … Read more
One of the most effective and powerful ways to get the word out about your product or service is by distributing freebies. It’s no secret that online marketers have always used freebies to drive targeted traffic back to their websites. But using freebies for traffic generation is not as easy as it used to be … Read more
Your website may have a decent level of traffic coming in, but it could still get rejected by CPM ad networks such as ValueClick. This can be frustrating, especially when you know that you’re doing everything right and your traffic has the potential to convert. The fact is that these networks tend to take a … Read more
Video blogging or vlogging is becoming more and more popular each day. With the rise of video on the Internet, people are embracing the concept of video blogging. They’re being bold enough to showcase their real personality through videos while sharing quality information. The reason why video blogging works so well is because one, people … Read more
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