(PMI-TV) Ad Buying Optimization

Murray Newlands interviews Chris Smith of Think Realtime, a unique new ad buying optimization system for exchanges that detects changes in consumer intent patterns, and moves quickly to purchase ad inventory that addresses those patterns, in real time, and before anyone else. At the same time we preserve budget by avoiding impressions that have a low probability of generating sales.

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Murray Newlandshttp://murraynewlands.com
Murray Newlands is a reporter with PMI-TV. Before that he was an affiliate marketer in England, trying his hand at making money online. Now he interviews people who make money online for a living!

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