On Thursday, ICANN, the Internet Corporation for Assigned Names and Numbers, plans to open the floodgates to an entirely new world of new domain extensions. The impact to affiliates and advertisers is not to be diminished. Based on the rules set forth by ICANN, companies or organizations with $185,000 can plunk down an application for … Read more
According to the Ofcom International Communications Report for 2011, 41% of Internet users access the Internet, via mobile phone. The percentage has nearly tripled over the last three years. With nearly half of the population accessing the Internet, affiliate marketers, who have not mobile-enabled their landing pages and websites, clearly stand at a significant disadvantage … Read more
Congress is at it, again. The House Judiciary Committee is currently meeting to decide what the next steps are for SOPA. As an affiliate marketer, if you are not familiar with this pending legislation, you should do so ASAP. The intention of the bill is meant to help enforce intellectual property protections on the Internet. … Read more
Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different, common tasks. The roll-out of these new capabilities should prove beneficial to both affiliates and advertisers. Affiliate Benefits With the API, publishers will be able to request a list of all … Read more
Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require most business, in all states to collect sales tax from “remote customers.” These remote customers are defined as customers that reside in a state, where the retailer does not have a … Read more
Ad exchanges are gaining significant traction in online advertising. Do they pose a real and present danger to affiliate marketers? Ad Exchanges Defined As Wikipedia defines them, “Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks.”1 The Rubicon Project and Pubmatic are examples … Read more
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