Augustine Fou, Author at ADOTAT

The Price of a ‘Good Deal’: Ad Fraud in the Digital Age

2023-03-19

The U.S. Customs and Border Protection (CBP) may seize millions of dollars of fake designer sandals, purses, scarves, and wallets, but it’s only a small percentage of the counterfeit goods that actually get through. The CBP can’t afford to check every shipment, and the parties moving the counterfeit goods are actively disguising them as something … Read more

Programmatic Media Fraud is Overwhelming

2022-05-08

Let’s do some thought exercises around the programmatic media that you’re buying. The following thought-starters are going to be mind-bending and thought-provoking. Hopefully you will keep an open mind, as you try to wrap your head around what may be mind-blowing, head scratchers. Advertisers are addicted, agencies are conflicted Advertisers have been addicted to programmatic … Read more