Popular UK supermarket, Morrisons, announced that it will be pushing its online expansion forward with a partnership with performance marketing company, Tradedoubler. This will be the first affiliate program the chain has entered, and they are hoping that it will further the growth and success of their online division.
Affiliates will initially focused on promoting Morrisons Cellar, the wine division of the supermarket. This division only launched a year ago, and has quickly grown to be a leader in consumer wine purchases in their market. Marketers will be able to offer a variety of different deals, discounts and offers to help drive sales. The store has over 1000 wines at almost every price point, which will give affiliate marketers an excellent list of options to promote based on their audience.
The head of GM online content & operations at Morrisons said, “The launch of Morrisons wine cellar last year marked an important step in Morrisons’ online strategy; Morrisons Cellar was the company’s first deployment in the online space and our first ecommerce platform. Since that time the platform has grown to exceed industry standards in spite of its relative youth, and now we’re looking to the potential of the affiliate channel, to capitalize on the success that Morrisons Cellar has experienced so far.”
Promoting online wine sales will provide excellent opportunities for Affiliates associated with Tradedoubler. Regional director at Tradedoubler said, “The affiliate channel represents an enormous opportunity for growth, but unfortunately overly traditional approaches often leave it underutilized. Morrisons has recognized that potential, and is in the position with its platform to embrace innovation and really make the most out of the affiliate channel.”
Whether you’re interested in promoting wine sales in the UK or not, this is clearly good news for everyone in the performance marketing industry. This is just the latest example showing that more and more industries are seeing the value of online affiliate marketing to grow their business.