Interesting InfoGraphic that talks about where most people kill their iPhone. For some reason most iPhone accidents occur in the kitchen, perhaps put down the disposal? Where’s the, “I cheated on my girlfriend and she threw an iPhone at me?” I’m gathering iPhone as a missile should be pretty high up there but that people … Read more
It would appear there is some newfound controversy in the realm of video marketing, an industry that relies heavily on the TrueView ads that are relatively new to YouTube, the top name in video streaming and advertising. The controversy stems from recent arguments regarding the authenticity of TrueView advertisement views, with some saying that these … Read more
The average Joe these days has a pretty basic understanding of what it means when people tell them that they are being “tracked” in the new digital world we live in. They might believe that it means every bit of information regarding their personal life is being spewed across the web to hundreds of different … Read more
A lot of the information regarding mobile marketing is up and down, with some saying good and others saying bad. So, to avoid the confusion that these swaying opinions tend to cause, let’s look at the facts. By that I mean, let’s look at the recently released revenue figures by the Interactive Advertising Bureau in … Read more
An article that was written about a month back, along with the recent recurring commercials from Bing will tell you during a certain survey that Bing conducted, people chose the search results they got from the Bing search engine over the Google search results 2 to 1. This ratio is what Bing has been using … Read more
In the past year alone, the Federal Trade Commission (FTC) accused 10 individual affiliate marketers and two affiliate networks of using deceptive online marketing practices. In the interest of increasing consumer protection against such acts, officials at both the state and federal levels are aggressively enforcing compliance regulations, and they have set affiliate marketers in … Read more
In the realm of business-to-business marketing, there are many effective strategies to producing results that can be construed as successful marketing. Lead generation, being one of these strategies, has sometimes proven to be a struggle for marketers of all types, namely B2B. A new article from eMarketer reveals information gained from a study performed in … Read more
Murray Newlands speaks with Ashley Krooks on the Real Time Bidding Platform First Impression by EngageBDR. Ashley speaks on how she helps buyers get the best inventory available and optimize it easily. She goes into detail on tips for media buyers on how RTB platforms work best, and how to use tool to that will … Read more
Shaz Amin of Blue Track Media sits down with Murray Newlands and talks about why Incent Based Marketing works. Shaz talks about what is working for his top affiliates and what type publishers are the hottest. If you are looking are to get involved with content locking, or any type of incent based marketing, you … Read more
Earlier in the week, Google announced some updates to its Mobile Playbook, the company’s mobile marketing vehicle. In their announcement of the update, Google refers to the time earlier this year when they originally released the Mobile Playbook; At the time, most marketers had already moved beyond the “why mobile?” question, but didn’t know where … Read more
Lately we have all been hearing a lot of crazy opinions regarding mobile marketing, some saying that it is the next, most successful thing to happen to marketing, and others saying that it can and will never work. It is interesting to read these opinions and get the thoughts of both sides, as well as … Read more
For those marketers that rely on targeted ads to get good results, the “do not track,” functions on some of the more popularly used web browsers today can cause problems. It not that marketers cannot still receive information that can be used to target ads when the function is used by consumers, but it is … Read more
It is about that time of year when people start thinking about their holiday shopping, getting nervous because there are so many people to shop for, so much to buy, with what seems like so little time. The stores will start to fill with frantic mothers and nervous boyfriends, trying to find the perfect gift … Read more
American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their sole business provider for driving new corporate business leads. This builds on American Express’ presence in the market, providing the brand with greater access to a variety of new business opportunities for acquisition through their integrated digital channels. The Global Corporate … Read more
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