Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they founded the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing.
Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition
Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently appointed Jennifer Rogers as their new Chief Marketing Officer. With an impressive 20 years of experience in marketing and brand management, Rogers brings a wealth of expertise to her new role at Frios.
Throughout her career, Rogers has held numerous senior-level positions in marketing across various industries, working with both established and...
Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO
Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant Kumar as its new Chief Marketing Officer. With his expertise in marketing strategy and corporate communications, Kumar will be responsible for developing product programs to facelift the company’s brand presence and reputation.
As a leading capital market and fintech firm, Exclusive Markets is known for offering a powerful, secure, and transparent platform...
Ming Tsai’s “Roofie” Recipe: A Dash of Controversy and a Side of Backlash
Boston's culinary scene has recently been sizzling with drama - and not the kind you might find in a well-stocked pantry. Celebrity chef Ming Tsai found himself the main course of public criticism after an on-stage interview at WBUR's CitySpace took a turn towards the unsavory.
The chef participated in the "Curated Cuisine" event alongside Mei Mei Dumpling Factory's Irene Li on February 6th. However, it wasn't until March...
Rob Armstrong Stripes Up as Zebra Technologies’ New Chief Marketing Officer
Zebra Technologies, a company that provides solutions and partners for businesses to deliver a performance edge, has announced the appointment of Rob Armstrong as its Chief Marketing Officer. Armstrong, a business and marketing executive with nearly two decades of experience, will continue to drive the company's strategy and growth in his new role. He replaces Jeff Schmitz, who has been appointed as Zebra's Chief People Officer.
Zebra CEO Bill...
The Man, The Myth, The Merkle: Matt Naeger Talks CX Management Trends
Ladies and gentlemen, let me introduce you to Matt Naeger - the man, the myth, the legend. Matt is a seasoned marketing veteran with nearly 20 years of experience in helping brands create direct customer relationships using the latest advancements in marketing technology. As Merkle's Global Chief Strategy Officer & Chief Marketing Officer, Americas, he has played a pivotal role in establishing Merkle's position as a frontrunner in the advertising agency model.