If you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen. Just like SEO can help you to rank your … Read more
The video-sharing website has tightened up its model and as of now will no longer serve ads on YouTube Partner Program (YPP) videos until the channel reaches 10k lifetime views. The change should reassure some advertisers, although it could also upset many of its millions of creators. YouTube wouldn’t specify how many accounts would be … Read more
Two major advertisers, Telstra and Tourism Australia have become the latest organisations to join the YouTube boycott after it was discovered they refused to remove terrorist videos and worse, sent checks to possibly support ISIS. They join a growing number of large organizations across the world, including Holden, Kia, McDonald’s, Pepsi, Starbucks, Vodafone, Johnson & … Read more
The huge advertising scandal was revealed over the weekend, when it was found that millions of ads were found being shown next to extremist and rape videos run on Google and YouTube. Potentially with billions of dollars at stake, everyone from the UK Government, the Scottish Government to major agencies like Havas have immediately suspended all … Read more
YouTube has decided that it is time to make a change to their offerings available to advertisers. Starting in 2018, the 30 second video ads that users are unable to skip will no longer be supported by the YouTube platform. Instead, YouTube will continue to focus on the success of the six-second bumper ads that … Read more
The live video streaming service, Google+ Hangouts On Air, are officially being shut down as of September 12th. This is something that most people have been expecting since earlier this year, but Google gave a final warning about the move, and what people who still want to be able to use live streaming services. Of … Read more
With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are lining up to bring live video coverage from both events to their platforms. The Republican National Convention runs July 18-21 in Cleveland, during which time it is likely Donald Trump will … Read more
There’s absolutely no denying that YouTube has the biggest social community that engages in watching online video. Millions upon millions of active users contribute content to the site – uploading approximately one hour of video each second. This just goes on to show that YouTube is a site that you should leverage to get traffic … Read more
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