A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the first quarter. This is driven primarily by internet based advertising, which grew by more than 10%. Of the online ad segment, 36.2% was from mobile ads, which have shown and excellent … Read more
The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant threat to business. Ad blocking was the only thing considered by a larger percentage of people to be a significant business threat. Interestingly, Integral Ad Science(IAS) provided data that proved that … Read more
Tradedoubler’s business in the UK, the fact there is a common market, is one of the reasons the company has grown in leaps and bounds. Now employees of the company that have been hired in their offices have to worry about being kicked out. They need to put a defense of their business immediately, and … Read more
The UK based SEO company, Total SEO & Marketing Ltd, has been charged with violations to consumer law for posting more than 800 fake reviews online between 2014 and 2015. This is in violation of consumer protection laws in the UK, which are similar to laws and regulations in place in the US. Fake reviews … Read more
You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent, and non-deceptive has decided to take on God. According to a ruling by the ASA, a Christian prayer organization that was handing out advertisement for their prayer group website, was making … Read more
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