Twitter has officially launched their latest attempt at driving up their ad revenue. “Promoted Stickers” allow advertisers to create stickers that people can then add to their photos or other content. Twitter has allowed stickers since June, but now they are offering the option to make them into ads as well, which is an interesting … Read more
Twitter has been running into a lot of issues recently, especially in areas of revenue generation and keeping the shareholders happy. With mobile being the way of the future, however, Twitter may have finally found something that is somewhat positive to report on. In a recent report from Twitter, it was found that Twitter is … Read more
With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are lining up to bring live video coverage from both events to their platforms. The Republican National Convention runs July 18-21 in Cleveland, during which time it is likely Donald Trump will … Read more
If you haven’t heard of Pokémon Go yet, you’re likely living under a rock. This new app has only been out about a week now and it is already about to pass Twitter for average daily active users. For those who don’t know, this app allows users to walk around in the real world looking … Read more
Domino’s Pizza has decided to back out of the a free pizza promotion with T-Mobile, after they said they could not handle the demand for the free pizza from T-Mobile users. The “un-carrier” recently launched its T-Mobile Tuesdays app on iOS and Android in a bid to say thank you to its customers for their … Read more
High level executives from Yahoo, including CEO Marissa Mayer, met with other ranking representatives from Twitter to discuss the possibility of a merger last week. While nothing official was said of the meeting, insider sources have confirmed that this is what the meetings were about. Yahoo has been fairly open about looking for buyers due … Read more
As part of Twitter’s attempt to be relevant in online advertising while slowly falling by the wayside, they have announced a new way to promote products on their platform, copying once again the Facebook model as much as possible. Just like Moments, the new Promoted Tweet Carousel features a swipeable carousel of multiple rich media … Read more
Whether it is right or wrong, most people know that on the Internet there is very little ‘filter’ in what people say. When getting into a debate or discussion with others, people will often say things that they would never dream of repeating in ‘real life.’ This type of thing seems to be especially true … Read more
According to a report that came out this week from Bloomberg, Twitter is going to make a very significant change to their service sometime in the next couple weeks. The change involves the 140-character limit, though it is not what some people might expect. Despite the rumors that came out some weeks ago about dramatically … Read more
Azealia Banks is known to be pretty controversial on Twitter, but this week, she crossed the line when she decided to attack pop star Zayn Malik with racial slurs, which is likely the reason her Twitter account is not accessible today. Shows how fast one can go from being “influential” to not even having an … Read more
Twitter has just recently announced an update to their ad editor that will provide users with improved ability to make groups. These groups will be used for targeting and performance assessment, which are two essential components of long term marketing success. The ad editor itself has only been around since last August and it has … Read more
Who doesn’t want to go viral on Twitter? It’s a fact that a tweet that spreads virally can bring in a ton of quality traffic your way. And contrary to popular belief, hitting the viral button on Twitter is not as difficult as it sounds. As long as you get the basics right and know … Read more
There’s no doubt about the fact that social media is hot. If you don’t have a strong presence on the popular social media sites then you’re leaving open space for your competition. However, if you look around you’ll find that a lot of online marketers are struggling with getting their social media marketing on track. … Read more
Twitter is one of the most successful social media sites on the Internet today, with millions and millions of users. There’s a high chance that your target audience there too – spending time tweeting and socializing. By effectively engaging with them, you’ll not only build a list of prospects, but also be able to connect … Read more
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