Survey: Most Small Businesses Clueless with Marketing

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased in the past, and nearly the same number expected their affiliate marketing spending to increase next year, more than half these same people said that knowledge of affiliate marketing at the … Read more

Mommy Bloggers Gain Influence

It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter and LinkedIn have more than 150 million each, but at last count, more than one billion people reportedly visit one or more blogs each month. In fact, as a demographic, … Read more

Established Methods to Monetize Blogs

Never mind the ebooks and so-called special reports — where are the real inside scoops? Hear the perspective of bloggers who monetize blog content using performance marketing. This is Part 1 of the survey results.