Twitter has officially launched their latest attempt at driving up their ad revenue. “Promoted Stickers” allow advertisers to create stickers that people can then add to their photos or other content. Twitter has allowed stickers since June, but now they are offering the option to make them into ads as well, which is an interesting … Read more
Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends to connect with other groups and make plans to meet for the night for a group activity. “Tinder Social is designed to make it as easy as possible to plan your … Read more
Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies. They have recently conducted an extensive survey looking at just how effective social media marketing is compared to a variety of other options. The results show that social media is providing marketers with … Read more
With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are lining up to bring live video coverage from both events to their platforms. The Republican National Convention runs July 18-21 in Cleveland, during which time it is likely Donald Trump will … Read more
Laila Alawa is Muslim, a Syrian immigrant who has helped with the Department of Homeland Security in solving the unique issues in our country. She’s pretty liberal, loves living here, and has been a part of the American Community. She also currently studies at the University of Cambridge, is a writer and h highly educated. … Read more
For sure the rape sentence of Brock Turner, who will forever be known as the “Stanford Rapist” is a discussion we need as a society. There is no doubt that women on college need to feel safe from predators and the justice system needs to take rape a lot more seriously than it has. However, … Read more
According to a report that came out this week from Bloomberg, Twitter is going to make a very significant change to their service sometime in the next couple weeks. The change involves the 140-character limit, though it is not what some people might expect. Despite the rumors that came out some weeks ago about dramatically … Read more
A recent survey conducted by Alignable, which is a local business networking site, looked at the behaviors of many small businesses in regards to how they were using Facebook ads. They polled 1200 local businesses, which consisted of businesses in North America that had fewer than 50 employees total. It included both B2B and B2C … Read more
Twitter has just recently announced an update to their ad editor that will provide users with improved ability to make groups. These groups will be used for targeting and performance assessment, which are two essential components of long term marketing success. The ad editor itself has only been around since last August and it has … Read more
The Facebook Messenger platform has recently launched the ability to build bots for businesses (beta version only) to help take care of a wide range of different tasks. These bots will be able to help with customer service, answer questions, provide directions and even make purchases for users. The platform was displayed at the F8 … Read more
Social media marketing done intelligently leads to better content marketing. Why? Because people love social sharing. Google+, the social network by the big G is proving to be the ultimate content marketing platform. The social network is growing by leaps and bounds, and is bound to grow further. With millions of users, lots of sharing … Read more
Marketers need to take notice of how fast people can turn against you, as Bioware, the makers of Mass Effect 3 found out. While they had advertised that based on decisions, there would be a possible 16 different endings, the truth was that there was only 3 endings in the game. While the average person … Read more
The Internet is becoming more and more social with each passing day. You’ll find that the major search engines have started to give utmost importance to the social factor. Here’s how social media is helping people and the search engines find better content: a) Social sites like Facebook and Twitter are thriving communities made up … Read more
ADOTAS – Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that still hasn’t been adequately satisfied by the web’s most popular social networks. This social network, based on its capacity … Read more
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