There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it has become a primary venue… Three Common Pitfalls of Social Media Marketing
Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would… 76% of Businesses Fail with Facebook Ads with Negative ROI
Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated for certain activities, including posting on social media and other locations.… New Tool from TapInfluence Checks for FTC Compliance
Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image & video social network. As of the most recent numbers, Instagram is… Bad News For SnapChat: Instagram Stories More Popular
The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people who have fallen victim to scams on social media, and being… EU Warns Facebook over Promoted Scams
Skilled recently published a comprehensive infographic that goes over a wide range of information about social media. It includes fun facts, historical information, marketing data, and much more. Anyone who uses social media for marketing… (Infographic) 115 Must Know Facts about Social Media
Selling digital advertising has been a profitable venture for companies like Facebook, Google, and Twitter. Snapchat is now trying to cash in on the digital advertising cash cow as well. Soon, Snapchat will be using… Snapchat Starting Precise Ad Targeting using Oracle Data Cloud
Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you see a brand post and are you are interested in purchasing… Instagram Testing Direct Product Purchases
With the most recent buyout talks seeing to fall through, Twitter is left on their own (at least for the moment) and it is not looking good. They have just announced that they are laying… 350 Twitter Employees Get the Ax as Company Continues to Struggle
Really Bad news, viral-video stars: Twitter just announced in a blog post that it’s shutting down the Vine mobile app within the next few months. The company also announced today, in what’s unlikely to be… Twitter Just Killed Vine After Wasting $30 Million
The social media giant, Facebook, carries news stories in their Trending Topics section, that might not be either “indisputably fake” or “profoundly inaccurate”, reports the Washington Post. Recently, a false story that appeared in the… Facebook Again Displaying Fake Stories on Trending News
A recent survey conducted by Michigan State University found that senior citizens are more engaged with social media than many would have expected. The survey took responses from about 600 seniors, with the average age… Survey Finds Grandma is Using Facebook a Lot
If you have thin skin and are easily offended, or your feelings get hurt when people say mean things, the internet might not be the place for you. Instagram, however, is taking a step toward… Censor Your Instagram Comments with New Feature
When a brand is just starting to actively use Pinterest, it can be hard to build up an audience and make it worth their while. The image based social network, however, is working on solving… Pinterest Offering Ad Targeting Based on Brand Related Pins