A new report from Flurry, a subsidiary of Yahoo, released a report that found that Canadians are rapidly increasing the amount of time they are spending on mobile apps. While the global growth of usage of apps is starting to slow down, Canada is still speeding up. The report looked at 14,500 apps across about … Read more
Having pages load quickly is essential for providing users with a good experience. In addition, faster load times can help improve rankings on Google and the other search engines. This is why Google made Accelerated Mobile Pages, or AMP, as an advertising format to help speed up the load times of ads and content on … Read more
When it comes to advertising, innovation often means engagement from users. Keep up with the latest advancements can mean better brand recognition, and therefore a better ROI. Even ‘gimicky’ ad ideas can help businesses find success. So, the new advertisements that are being developed that allow the viewer to actually feel something when interacting might … Read more
Google released a lot of their financial numbers recently, and to put it mildly, it was a good year for the company. They had an overall revenue of $26.1 billion for the fourth quarter, which is a 22% increase year over year. Of that revenue, $22.4 billion of it was from ads, up 17% YoY. … Read more
A new comScore report came out and reports that for the time frame of November 1 through December 18 of this year’s holiday season. The report indicates that when compared to the same time frame last year, there was a 13% increase in dollars spent online. This 13% increase brings the total spending for the … Read more
For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and … Read more
33Across has just released a report that looked at how online ads perform on mobile devices, and how users interact with them. The report contained a lot of great information that could prove to be very valuable to any marketers who are looking to put ads up on smartphones or tablets. One of the key … Read more
StatCounter has recently announced that according to their data, mobile devices are generating more of the total global internet traffic than PCs for the first time. According to the report, mobile (including both smartphones and tablets) is responsible for 51.3% of the internet usage, and desktop computers are generating 48.7%. This is the first time … Read more
Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay. In … Read more
The FTC is looking to continue its battle with AT&T even after an appellate court dismissed the FTC’s lawsuit against them, asserting that AT&T mislead over 3.5 million customers. The FTC claims that after selling them services that included unlimited data, AT&T would then throttle their broadband connection speed considerably if they exceeded a certain … Read more
Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their apps. It is a supply-side platform that focuses on native and video ads, and the system is being called Mintegral. The system is set to make it easy for app developers … Read more
Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent. According to a recent report, the bad news is just beginning for desktop advertisements. According to a three-year forecast conducted by Zenith, desktop adverting is about to have a huge drop. The report … Read more
The push to improve mobile speeds continues, this time with Facebook. The social network has issued a warning to all of their advertisers that if their sites don’t load quickly on mobile devices, their ads aren’t going to reach nearly as many people. This is a new factor that Facebook will be including into their … Read more
A new study from Opera Mediaworks has looked at where mobile advertising money is being spent in the Asia-Pacific countries (APAC), and perhaps more than anywhere else in the world, app ads are dominating general mobile ads. In two of the most significant countries in the region, Singapore and Thailand, in-app ad spend is more … Read more
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