Why is LeadClick’s CoreLogic vs. FTC So Important to Affiliate Marketing?

Why is LeadClick’s CoreLogic vs. FTC So Important to Affiliate Marketing?

LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it’s entire business to CoreLogic. LeanSpa started using LeadClick’s services in 2010, agreeing to pay LeadClick $35-$45 for each consumer that clicked on a link that originated on an affiliates site, and then enrolled into LeanSpa’s … Read more

US Appeals Court: Affiliate Network Liable for Deceptive Marketing

On September 23, 2016, a federal appeals court affirmed a lower court ruling that an online advertiser can be held liable for deceptive marketing content that it did not develop. By way of background, the LeadClick affiliate network connected third-party merchants with its affiliates to promote the former’s products.  Here, LeanSpa, a core client of … Read more