The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive. Year over year, revenue went up by 60.5%, reaching $83 Billion. As more and more people continue to not only move to using smartphones, but also getting more comfortable making purchases … Read more
Unless you’re under a rock, you’ve probably read somewhere that fraud is really killing the online marketing industry. On a constant basis we are reminded that upwards of 50% of all advertising is all fraudulent, and most video ads aren’t being by anyone except some kid in China being paid $.50 an hour to click … Read more
For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and … Read more
The Interactive Advertising Bureau (IAB) has recently released a new report that looks at the behavior of users, specifically in regards to ad blocking. In the report it was found that just 15% of mobile users are blocking ads, but when it comes to desktop users, that number jumps to 26%. There are other interesting … Read more
We reported on the launch of the Trustworthy Accountability Group (TAG) earlier this week and how they are launching a ‘Certified Against Fraud’ initiative to help fight bot and other non-human traffic that is plaguing the ad industry. While the certification is not easy to get (nor is it inexpensive) it seems that it is … Read more
TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months now. The system is set up to make it so their members can earn a ‘seal’ only after proving that they follow a variety of industry best practices. The system is … Read more
With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of standards to help clean things up. Advertisers and ad networks are challenged by millions of wasted dollars due to ad fraud from one side, and a growing popularity of ad blocking … Read more