P&G is the largest advertiser in the world, sinking millions of dollars into virtually every ad medium available. Needless to say, when they talk about their intentions with any type of ads, the industry listens. When Chief Brand Officer Marc Prichard commented about digital advertising saying that they do not, “want to waste time and … Read more
Google has announced that over the course of 2016 they have removed approximately 1.7 billion advertisements from its site, which is more than double what they removed in 2015. These ads are considered bad for a variety of reasons such as being deceptive, predatory offers, misconduct of some type, and more. Most of the removals … Read more
Google claims that they have been successful in preventing people from placing “bad ads” on Google, with the amount of bad ads down by 50%. “Online advertising is the commercial lifeblood of the web, so it’s vital that people can trust the ads on Google and the Internet overall,” wrote Chief Engineer Sridhar Ramaswamy. According … Read more