Alphabet Inc (Google) and Facebook Inc have recently released their quarterly revenue results, and it is clear that the two tech giants are doing quite well. Both of these companies make the vast majority of their money on advertisements, and combined they bring in more than 60% of all Internet ad revenue in the US … Read more
Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of the articles or videos their name and logo are appearing beside. According to a recent study from The CMO Council, however, this could be causing a lot of damage to many … Read more
Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more
According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur, a threat researcher at RiskIQ said, “NoTrove harms not only visiting users, but also legitimate advertisers, adversely affecting those reliant on the credibility of the digital advertising ecosystem such as … Read more
The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data shows that in 2016, Ireland set a new record with total spend, which hit $492.3 million. This is a surge of more than 31% from the previous year, and a higher … Read more
Reddit is making some very significant changes to the way they manage their ad space. In an announcement they released, comment about their new self-serve ad platform that will allow advertisers to take a much more active role in posting and keeping track of their advertisements on the popular site. The newly designed interface is … Read more
On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and promote competition over the past calendar year. “2016 was a historic year for the FTC. We obtained almost $12 billion in redress for consumers, and took action in more than a … Read more
Two major advertisers, Telstra and Tourism Australia have become the latest organisations to join the YouTube boycott after it was discovered they refused to remove terrorist videos and worse, sent checks to possibly support ISIS. They join a growing number of large organizations across the world, including Holden, Kia, McDonald’s, Pepsi, Starbucks, Vodafone, Johnson & … Read more
After Swedish home furnishing giant IKEA distributed a separate store catalog in Israel, excluding pictures of women, Ynet reported on Wednesday, then apologized after enormous criticism The furniture retailer – which has three chains in Israel – aimed the new catalog at ultra-Orthodox Jews in Israel, “Due to requests we received, we decided to launch an alternative and special … Read more
A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For one, the report found that programmatic ads are now found in about 50% of all advertisers portfolios. Despite that, however, about 30% that do have it in their portfolio find that … Read more
Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their apps. It is a supply-side platform that focuses on native and video ads, and the system is being called Mintegral. The system is set to make it easy for app developers … Read more
For marketers looking to expand outside of the United States, Australia is a very smart target audience. It is a great way for marketers to expand globally since they share a similar culture and language. Digital advertising in this country/continent also does very well, especially over the past year. Driven largely by mobile ads, Australia’s … Read more
For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics Games in Rio de Janeiro under the revised marketing rules set by the International Olympic Committee (IOC). Although several restrictions remain, the newly liberalized sponsorship guidelines mark the end of a … Read more
So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it’s safe! There’s usually no need to worry about SEO if you use professional CRO software. Leading CRO platforms are fully aware that SEO results can take years to build so they make sure … Read more
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