Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few years. The service, however, has become outdated with the shift toward mobile and really hasn’t been used nearly as much as it once was. FBX is used only for desktop ads, … Read more
Bevo Media, an online marketing technology company based in San Diego, is set to launch the first ever exchange for the performance marketing industry in March 2012. The platform will give internet marketers the opportunity to display their highest converting ads, landing pages, and affiliate offers for any given impression. This technology, although present in … Read more
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