MoneyLife.com – Google finally acknowledges that when advertisers are seedy small businesses the publisher has greater responsibility in accepting such advertisements Consumer groups have been complaining for years about proliferation of fraud ads on Google — and at least one organization has demanded that search engine giant donate its proceeds from the tainted ads to … Read more
The Stop Online Piracy Act is currently before the US House of Representatives Judiciary Committee, and hearing will begin this week. The online advertising industry is closing watching this act, because if it is passed it will require pretty much everyone from search engines, payment processors and even advertising networks to stop doing business with … Read more
If you are an affiliate or marketer, this is the one FTC article you must read on how FTC Rules are Affecting the Industry. Excerpt: The FTC clearly considers everyone in the stream liable for claims that they knew or should have known to be false and unsubstantiated. This includes networks. The lack of any … Read more
One of the techniques to generate traffic and in theory, backlinks, that is often pushed by some “gurus” and get-rich marketing products is Comment and TrackBack spam. This is a technique in which often people use automated software to spam blogs with comments or trackbacks. Comments are often messages that are nothing more than automated … Read more
Once again, the company claiming to own basically the patent for affiliate marketing, Essociate has gone after another batch of affiliate and cpa networks, including Peerfly, COPEAC, CPAWAY and Neverblue. Currently cases against several other major CPA Networks are ongoing, and many of them still not resolved. However, in their quest to get as much … Read more
According to a lawsuit filed, Match has been using stock photography to represent “clients” of Match.com, even without seemingly their permission. In one case, Anne Read Lattimore is suing a photographer and two websites for using a photograph to imply that she is was single and looking for some sweet lovin’ on Match.com. The lawsuit … Read more
It seems that a major war between affiliate network software companies is brewing. Earlier this year, WebApps DBA HitPath filed a lawsuit against Cake Marketing and three former Hitpath customers who had left the software company to move to another software platform. According to the lawsuit, HitPath claims that these three customers, when leaving, provided … Read more
According to legal analysts, there is a law being passed which could in theory make many types of affiliate marketing a federal felony. In theory, many types of marketing, which don’t fall under the terms and conditions of sites and social networks, could be prosecuted under the Department of Justice, for as much as three … Read more
The biggest thing right for attorneys is to jump on the affiliate marketing bandwagon. With the CPA and affiliate industry still growing, a lot of attorneys are trying to change their business model from general business attorneys to “Internet Attorneys” claiming to have expertise and special skill sets to sell the general public. With a … Read more
Social Networking Site, Mylife, heavily promoted by Affiliate and CPA marketers has been served with a class action lawsuit. The lawsuit which was actually filed in February, but only now made public, alleges that Mylife is nothing more than a “scam.” (Copy of Complaint Below) According to the lawsuit, Mylife used questionable practices in sending … Read more
At the request of the Federal Trade Commission, a federal court has halted an online operation that allegedly debited consumers’ bank accounts without their consent when consumers visited the defendants’ websites seeking payday loans. The court also froze the defendants’ assets, pending further court proceedings. According to the Commission’s complaint, the defendants’ websites, such as … Read more
If you didn’t notice, last week Facebook filed a lawsuit in federal court against several marketers for basically typo squatting. The lawsuit, found here claims that 25 different people were using similar domains to Facebook that were common typo errors. According to this report, over 48 million visitors a year are diverted away from Facebook. … Read more
At the request of the Federal Trade Commission, the U.S. District Court for the Northern District of California has ordered Swish Marketing, Inc. to pay more than $4.8 million for misleading hundreds of thousands of payday loan applicants into paying for an unrelated debit card. For some time, the Commission has been closely monitoring payday … Read more
Technorati – The Federal Trade Commission has gone to war against all the fake news sites. If you’ve visited almost any real news site recently, you’ve most likely seen these advertisements that advertise a “special report” from some news station you never heard of, has discovered the cure to belly fat or a special new … Read more