Got data? Heather Vale of Performance Marketing Insider speaks with Ed Lee, VP of Business Development for engage:BDR about their data partners. In this interview at Ad:Tech NY, discover what their relationships with data partners mean for you as an advertiser, how it brings you more insight and better targeting, where the data comes from, … Read more
Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB platform and when you should scale to managed campaigns. Find out how to … Read more
How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks … Read more
Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, … Read more
Are you advertising with video yet? Heather Vale of Performance Marketing Insider talks with Ed Lee, VP of Business Development for engage:BDR. In this exclusive interview about video advertising, discover why video is an important advertising tool, why you should consider adding it to your repertoire, what video allows you to do that display ads … Read more
Heather Vale of Performance Marketing Insider talks with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, through the power of the internet. In this exclusive interview, the second of two parts, discover how the 10-year-old network’s establishment in international markets helps affiliates, when and why the mobile division Pulse Mobile was started, what kind … Read more
What kind of change happens over 10 years? Heather Vale of Performance Marketing Insider sat down to speak with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, as Neverblue celebrates its 10th anniversary. In this exclusive interview, the first of two parts, discover what Neverblue is, why they’re the granddaddies of the industry, what … Read more
Millionaire Network, the company that promoted itself as being owned by milllionaires and making millionaires has decided to shut down without notice, leaving publishers in the cold with no way of knowing if they are going to ever be paid. Another network that many “experts” and “journalists” were paid to promote turns out to be … Read more
Heather Vale Goss interviews Drew Thorne-Thomsen of Invoca. Invoca makes software that helps companies close more sales when customers call in and track where and how the calls were generated to boost future marketing campaigns. The company recently announced it converted $2.5 billion in sales for its customers since the company was founded and was … Read more
Heather Vale of Performance Marketing Insider spoke with Elliott Lemenager, EVP for Leadspedia. In this interview at Affiliate Summit East in New York City, discover what Leadspedia is, how the performance marketing platform helps you increase your success and ROI, and what strategies Elliott has for you to make use of their data. Brought to … Read more
Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what April does at Phreshclick, why the term “affiliate” can be confusing sometimes and what Phreshclick offers to affiliates that other CPA networks don’t. Also hear about April‘s experience … Read more
Heather Vale of Performance Marketing Insider interviews the best looking team in Performance Marketing of Barb Mayo, Director of Affiliate Management; Brandon Budd, Senior Account Executive; and April Pfender, Senior Affiliate Manager of ad network Engage:BDR’s CPA agency Phreshclick. In this exclusive interview, discover why Phreshclick was created by Engage:BDR, what sets it apart from … Read more
Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, … Read more
TriVita Inc. of Scottsdale, AZ, will refund $3.5 million to consumers for marketing its cactus juice as a cure-all for pain, inflammation, and respiratory and skin problems. All those health claims are unfounded, according to aunanimous Federal Trade Commission. The marketers of the cactus-based fruit drink have agreed to the refunds to settle FTC charges that … Read more