Let’s face it, there are very few parties that live up to the hype everytime. But there is always this one, for sure, Vegas lock. Bet on the Affiliate Ball! There are many in this industry who have said that the last years Affiliate Ball with Nelly was the best party of all time. Darren … Read more
Many marketers and businesses jump at the opportunity to work with a heavily location-based service, with a user base that is really quite high. One such service, possibly the most popular of them, is Foursquare. This service has been popular for a while now, and the entire point to using it is based on the … Read more
By now, everyone has heard about Instagram’s issues with PR, and the amount of user outbreak that the company’s privacy policy changes caused. Instagram has been having quite a nasty battle with anger from users, and so far they have done quite a bit in the way of remedying the situation. They have made one … Read more
With 2012’s recent end, reports are being released left and right, focused on looking back at the results from the year that has passed and seeing what 2013 might have to offer. For marketers, it has been made quite clear that 2012 was a year of mobile explosion, and mobile devices have become the place … Read more
If it has not become clear already, mobile and social marketing have become the absolute most desired platforms to use for advertising. The recently passing year was a big one for both mobile and social, and explosions in marketing use were seen in both cases. By creating an experience that is both social and mobile, … Read more
With Google being such a huge name in digital marketing and having such a huge impact on the way internet users browse the web, there are bound to be quite a few people who question the way they do things. Back in 2011, the FTC began an extensive review of Google’s policies and the way … Read more
With 2013 just beginning, it is time to see just what people think will happen in marketing during the coming 12 months. The predictions seem endless, while some seem much more reasonable than others. For example, a recent prediction made by Tremor Video, a video advertising solutions company, brings us a prediction straight from the … Read more
With the use of targeting as a primary marketing tool increasing all the time, the obtaining of information that can be used for this targeting has become a necessity across the marketing community. One might say that it is because of this fact that we have been seeing so many issues in the way of … Read more
Google search is something that most people are using on their mobile phones these days than they are on their desktop or laptop computers. With mobile in the state that it is in today, much of the online search results that search marketers are measuring are coming from smartphones and tablets rather than the traditional … Read more
Facebook has really shown their potential for innovation in 2012, releasing quite a few new features for use by both marketers and the everyday Facebook user. Despite it being a somewhat shaky year for Facebook in some sense, it has continued to grow in popularity with marketers, and has continued to bring them pretty significant … Read more
Over the course of the year we attend a handful of shows and conferences outside of the usual suspects like ASW, ASE, Ad:Tech & LeadsCon. While the other shows are good for one thing or another there is something that this industry has over all the rest….the instinctual ability to mix tradeshows with epic and … Read more
It is understandable for those who do not remember it, but back in October of this year, Facebook announced that they were testing out some new features and buttons, one of which was their Collections feature. The reason that forgetting this is understandable is simply because the idea seemed to fizzle out and disappear, without … Read more
Well, it was only a matter of time before Facebook started planning to tap into one of the only forms of advertising that they have left unturned so far. It has seen success in display advertising, great success in social post advertising, created great results in mobile advertising, and has even created a measure which … Read more
For the past week, I have been paying close attention to the issues that Instagram has been facing, as well as causing, for its users. On Monday of last week, the company made changes to its privacy policy that would allow for it to share information with its new partner, or rather owner, Facebook. There … Read more