In my writing, I cover a lot of information and data that deals with today’s most popular marketing platforms; social and mobile. However, it seems that when it comes to the favorite advertising platforms in today’s world, there can never be enough data, and marketers are always wondering how performance will be each and every … Read more
One form of marketing that has always been around and that has and always will work just fine is the coupon. Coupons are used all day, every day all around the country, so much so that there are television shows that focus on the use of coupons alone, like the all famous Extreme Couponing on … Read more
Facebook users can usually decide whether they want to Like and become a fan of a Page or not just by seeing a single post. Along with that, Liking a Page is usually a split second decision for users, and they often do not see a post from a Page and then return later in … Read more
Facebook is one company that simply will not stop growing, and it seems that there is constantly more money to be made by the social network giant. The company has released so many tools for generating revenue and so much advertising potential that marketers continue to flock to Facebook for their marketing campaign solutions. Thus … Read more
Fixing little issues that marketers find in their social campaigns seems to be Facebook’s forte. Constantly we find Facebook making these tiny little tweaks and slight alterations to their marketing tools, alongside the larger changes. However, there should be no mistake in understanding that these slight changes and tweaks are incredibly important. They make all … Read more
Although it is not quite at the stature of Facebook, and is not considered as cool or hip as other social media sites, LinkedIn has done some great things as far as contributing to the ever growing dependency on social media in daily life. That is because alongside having a thriving social live out of … Read more
Well, January 15th has come and gone, and Facebook has revealed the very announcement that they have had people waiting in eager anticipation to hear about. Unfortunately for many, Facebook did not announce their new line of mobile devices, which is not much of a surprise considering Mark Zuckerberg continues to deny the idea of … Read more
It seems that while marketers go about their daily endeavors, they are constantly waiting for Facebook’s next huge announcement of some new feature or mobile innovation. Facebook’s huge announcements happen often, and they usually involve something that marketers can get extremely excited about. However, we may be in for an announcement from Facebook unlike any … Read more
Ezepo, an innovative solution for email suppression compliance is excited to announce that Rapid Response Marketing, LLC, a leader in the lead generation industry for more than 14 years is utilizing Ezepo as their new suppression compliance solution. The switch to Ezepo by Rapid Response Marketing marks a pivotal choice towards choosing compliance software that … Read more
Impact Radius Partners with CPA Detective to Offer Next Generation Fraud Detection Technology Advertisers, agencies, and online retailers can now obtain a snapshot of their online click, lead, or sale quality and proactively manage the risks associated with their media buys. The partnership will allow Impact Radius clients to leverage CPA Detective’s powerful fraud detection … Read more
Social marketing has, since its beginnings, been integrated with most forms of digital marketing that is currently used. Included in this integration is video marketing, as the sharing of videos has become a crucial aspect in gaining views and ultimately site traffic or purchases. The social act of sharing is usually not in the hands … Read more
As if anyone needs assurance that mobile is hitting hard and becoming an enormous asset in the marketing world, Facebook’s most recent numbers prove that fact to be absolutely true. Facebook’s mobile app has been the talk of the town recently, and a constant increase in the performance of this mobile platform is expected by … Read more
It’s time for Affiliate Summit West in Las Vegas. While hundreds of companies are vying to get your attention, who should you be paying attention to. None of us have time to listen to all the spiel from all the companies trying to convince us that they are different than their neighbor. So, instead of … Read more
TEL-AVIV and NEW YORK (January 7, 2013) — Matomy Media Group announces the acquisition of MediaWhiz, an award-winning, full-service integrated digital media agency. This acquisition follows Matomy’s 2011 investment in Adperio and is part of the company’s expansion strategy in the United States. Investment bank Q Advisors managed the transaction. With this acquisition Matomy becomes … Read more