If you’re one of the millions of marketers who rely on Google Alerts to notify them of news or other information related to your niche, you’ve likely noticed that there has been a change recently. As of Friday, Google has been sending out the email based alerts using a new format. The update helps these … Read more
The Yacon Diet, which has been growing rapidly here in the US, is now making a big push in the UK as well. MoreNiche has recently teamed up with the Yacon brand to launch an aggressive affiliate program in the UK, which will likely expand to other countries in the region as well. MoreNiche is … Read more
Eight global business leaders have gotten together to form Vertical Legacy, LLC. These eight individuals have a combined 100+ years of experience in the industry, including the technology, marketing and entrepreneurship areas. Vertical Legacy is a marketing, education and entrepreneurial resource firm that is dedicated to equipping individuals with the tools and information needed to … Read more
mThink, publishers of Revenue+Performance magazine, has completed their annual survey of over 20,000 online advertiser, publishers and agencies in the affiliate marketing industry. The survey is done each year, in part to determine which company is the best Affiliate Network of the year. Rakuten LinkShare has won the honors for 2013, which is the third … Read more
Marketers who are trying to promote their websites using SEO have been in a constant battle with Google. Activities that were once encouraged by Google, can overnight earn a site the ‘Google Slap.’ It is often very difficult to know what types of things Google wants, and doesn’t want. That being said, however, Google has … Read more
A recent announcement from FX Partners Network, or FXPN, has confirmed that they will be ceasing all operations. The FXPN notified their affiliates about the termination of this network. FXPN is a retail Forex and IB affiliate network, which was developed by Leverate in 2012. The idea was to interface some Forex broker’s brands with … Read more
PingMobile, a full-service mobile marketing agency, has recently announced a proprietary new platform that they believe will revolutionize the way people use their mobile devices, as well as the way mobile advertising and marketing is done. The platform, named PingCube, is a 3D mobile unit that displays interactive content on each side of a six-sided … Read more
YP is a local search and advertising company that is owned by Cerberus Capital Management and AT&T. The company was formed in 2012 when the Yellow Pages were bought from AT&T by the private equity firm for $950 million. While YP is one of the largest mobile ad companies in the country, they have been … Read more
Affiliate marketers who are looking for something new to promote will have a couple great new opportunities to consider. Over the past several days, two companies have announced that they are changing their major affiliate programs to new managing companies. This will provide significant opportunity for many marketers. These companies come from two of the … Read more
Jessica Rich, who recently was made the director of the Federal Trade Commission’s consumer protection bureau (she was formerly the director of financial practices with the FTC), recently did an interview that was published on adweek.com. In the interview, she talked about a number of important topics that will be over interest to all marketers, … Read more
MobileAds.com has officially announced a partnership with Smaato, a global leader in mobile ad creation, to provide engaging HTML5 media ads to the budget conscious companies. High quality, interactive ads have long been used by big companies, with great success. These ads are very engaging and draw the attention of users much more effectively than … Read more
You may remember several months ago when I wrote the story titled, “World’s First Offline Affiliate Network?” It was about Yub, which offers an innovative way to take the benefits of affiliate marketing, and implement them into retail locations and restaurants. At the time, they had just received $12 million dollars of capital through investors. … Read more
U.S. regulators said four companies would pay $34 million to settle charges of running deceptive advertising about weight loss products. The Federal Trade Commission said Tuesday the four companies were targets of the “Operation Failed Resolution” campaign that is the agency’s “ongoing effort to stop misleading claims for products promoting easy weight loss and slimmer bodies.” … Read more
Neverblue announced today the launch of its ten year anniversary celebrations, which are kicking off at Affiliate Summit West in Las Vegas, January 12th-14th, 2014. Throughout 2014, Neverblue will be celebrating ten strong years in the digital performance marketing industry with a series of contests and events. Started in 2004 by four local Victorians looking to … Read more