The Federal Trade Commission (“FTC”) continues its assault on Internet-based false and deceptive advertising, including enforcement of recently published guidelines concerning the use of endorsements and testimonials. On May 31, 2011, the FTC announced its… FTC Cracking Down on Testimonials: What Affiliates Need to Know
According to a lawsuit filed May 16, 2011 by the Federal Trade Commission (“FTC”) in the U.S. District Court for the Western District of Washington, a renowned Canadian online marketing operation that obtained credit and… FTC Continues Crackdown on Deceptive Internet Marketing Practices
One thing hasn’t changed since I started working in this industry over a decade ago: brand marketers still often look at performance marketers as if they are a crazy step-brother, locked in the basement for… Five Things that Brand Media can Learn from Affiliates
Right now, perhaps the biggest “new job” in online media is the social media manager, and similarly the social media management company. Agencies all over are scrambling to create social media divisions and every major… Is Facebook Social Marketing Really That Important?
In the strangest news this year, Epic Advertising Announced that they were no longer going to be in the Affiliate and Performance Marketing space, instead focusing on new revenue model based completely on their new… Epic FKA Azoogle to Leave Affiliate Business
Waging battles in the growing number of states proposing affiliate nexus bills that threaten affiliate marketers is a lot like the classic episode of “I Love Lucy” where Lucy and Ethel attempt to keep pace… Lessons Learned While Fighting the Affiliate Nexus Tax
Gone are the days of desperately probing through the yellow pages in the middle of the night, searching for a plumber in close proximity, to resolve an unexpected blockage of inconvenient proportions, only to find… Internet Marketing Dwarfs Its Predecessors
After many months of development, we have released the latest version of Offervault, which has been totally re-written from the ground up. Aside from several new features that you can take advantage of right now,… New OfferVault
Adotas-“The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and copy editors to cut costs,” I snorted. “Huge mistake.” I often… Quality Is in the Eye of Google
ADOTAS – The relationship between an affiliate and an affiliate manager can be very rewarding over the lifetime of an affiliate program. However, there are times when as an affiliate manager you may experience the… Try a Little Tenderness With Your Affiliates
I’m not normally someone who pitches books to people, since I believe that a lot of information can be found on the internet for free. That being said, my parents actually gave me a Kindle… Five Must Have Marketing Books for Affiliates
ADOTAS – I can’t stop grinning about Gavin Dunaway’s truth-sharing post, “Google Stands Up For Its Search“; no doubt bloggers like us “are giving big G a headache.” I applaud him for having the courage… The Google Guillotine
ADOTAS – Even though it’s early February, you might still be recuperating from Affiliate Summit West in Las Vegas. If you weren’t there – big mistake!! The affiliate community was out in force (more than… Affiliates Need Face Time
Welcome to 2011! Well, not yet, but we’re just about there. With the New Year being just around the corner, it’s about time we lay out our predictions for next year’s major marketing trends. Here’s… 11 Marketing Predictions for 2011