Today, we find that Facebook is continuing on their journey to becoming a favorite, go-to place for marketers to see results. Facebook has for a while been building up their marketing reputation, but more recently they have been working on the success of Pages. These pages allow for anyone to run a functional marketing campaign … Read more
In the past few months, three of the industry’s largest affiliate networks – shut their doors, leaving their affiliates high and dry. From the looks of things, many more will follow suit in the near future. Here’s a look at why affiliate networks fail and what you can do to protect yourself. No money. This … Read more
I met Mary Dinh during the ASE party sponsored by EngageBDR/A4D and as luck/fate would have it – she lives not more than 15 minutes from me in Northern Va. She is one of the most cerebral women I have met and totally driven by success and relationships. I wanted to dig a little deeper and … Read more
It seems that the Arkansas Attorney General, Dustin McDaniel is looking at Selling Source, Partner Weekly and Money Mutual, all based out of the same address in Las Vegas, for aggressive advertising practices. According to the the Attorney General, they’ve been using Montel Williams to push pay-day loans in the State of Arkansas, among other … Read more
Just as smartphones did after their first appearances years ago, tablets are growing in popularity at a rapid rate, and they are beginning to become a crucial consideration in digital marketing. As people are reaching the web in a growing number of ways, desktop digital advertising solutions are not going to necessarily create a successful … Read more
A huge chunk of new things happening in digital marketing these days are occurring in the mobile world, as many opinions point toward the eventual takeover of desktop by mobile. While I think that will be very unlikely to hold true, it is hard to deny the growth that mobile has been showing in the … Read more
POF is now offering the ability to EXCLUDE people who have already converted on YOUR CAMPAIGN! In other words, you will not continue to spend $ on people who have already signed up to whatever you’re advertising. In a sense, POF is optimizing for you! We chose to do it this way because we recognize that advertisers or affiliates could … Read more
Even the very best business law attorney may not be able to assist a company to enforce a poorly drafted agreement. The litmus test for the enforceability of a business contract often manifests itself in the form of litigation and judicial resolution of specific terms. However, at this point, valuable rights are potentially subject to … Read more
We’re pleased to announce that we have completed a new mobile version of the Content Locker and a new mobile version of our dashboard which are available to publishers immediately – login through www.cpalead.com/mobile. (Also, see our note on Monetizing new and different content across various platforms) In creating a mobile version of our platform, … Read more
Even though people have for a while said that search marketing is on the road to its end, it is not going anywhere. Marketers are still as interested, if not more interested, in search as they were in past years. Another thing that everyone knows is that Google has dominated the search advertising world for … Read more
There can never be too much information regarding the status of mobile in marketing these days. It is not rare for marketers to have mobile on the brain, and information on how well it is doing can be quite useful. So, even though there have been thousands of surveys and studies conducted on the subject … Read more
I wrote this article a bit over two years ago. I just re-read it and realized that most of what was said came true. Read this article and think about companies like Epic Media Group aka Kinetic Social or COPEAC that have closed since this article was written. Some bloggers have said that my articles … Read more
Yesterday’s election had social media buzzing, with countless political posts occurring every minute. Many marketers, I’m sure, wish there was this much activity on social media all year round. People were posting opinions, reading others, and debating all night, especially after the re-election of Barack Obama as President of the United States of America. However, … Read more
Data collection and analysis permeates your life every day. From plugging your daily food intake into your fitness app, to the number of Facebook friends you have, to the choices you make about where eat, on some level data spurs your decision making. Hopefully, it plays an even larger role when you sit down to … Read more