Facebook does a lot for its marketing customers, allowing brands and businesses many resources to let them advertise to a huge group of people that they otherwise would not be able to reach. The popular social network is constantly coming up with new and improved ways to get marketers the results that they desire and … Read more
RevMob has announced it is expanding its mobile advertising service and bringing it to the United States. With this move, companies interested in advertising will be able to leverage what the company claims is the “highest CPMs in the industry”, while developers can reap the rewards by monetizing their apps through the use of its SDK. … Read more
Google+ is the network that everyone is saying has died, and has become a ghost town of people that were interested for a day or two and then forgot all about it after that. Marketers around the country are convinced that Google+ will never reach the level of marketing potential that other social networks have, … Read more
Affiliate marketing is not for the faint of heart. At every turn, the risk of financial doom lurks, waiting to suck your bank account dry. Despite your best efforts most campaigns fail, and you will waste a lot of time and money trying to find that one winning campaign. If you’re new to the industry, … Read more
Murray Newlands speaks to Brightroll General Manager Dan Mosher about video media buying. Brightroll is the largest video advertising company in the world. He talks about how to buy media for video, what real-time bidding does for media buying and how to plan your media buy. The video media buying industry is changing very fast … Read more
Murray Newlands speaks with Akshay Mohunta, an expert on Landing Page Conversions who works with all sorts of people on how to make better landing pages. He provides several tips on landing page conversions: from the right branding, benefits statements and a powerful call to action. Learning about landing page conversions is important for any … Read more
The innovation of today’s current, most popular advertising methods is what keeps the marketing industry running smoothly. Marketers constantly look for new ways to advertise to the world of digital consumers that has formed in the past few years, which is the reason for some of today’s biggest developments in advertising. One such development that … Read more
Display advertising this year has become an even larger hit than it was in 2011, and because mobile has been increasing quickly in recent months, mobile display advertising has seen great results. With the adoption of smartphones as an everyday essential in the U.S. for consumers, mobile display advertising has actually become one of the … Read more
A great way for any business to get more customers interested in buying or spending any kind of money at their retail locations is with deals. Deals keep people interested in spending money, because it means spending less. Deals have become a very popular marketing technique these days, with businesses of all types. Small businesses … Read more
With all of the focus that people put on social networks and mobile platforms, many other services and mediums that are highly popular today tend to be put on the back burner. Something that most marketers do not pay very much attention to is music sharing. Music sharing networks are used constantly today, and see … Read more
Who is benefitting most from Facebook these days? It used to be that the everyday Facebook user got the most enjoyment from the network, as it is the favorite place to keep up to date with the happenings of personal online communities. Now, it seems that the most benefit is being felt from those brands … Read more
Performance Marketing Insider with Murray Newlands hosted our first Media Buying Seminar on Thursday with over 300 people in attendance online. Murray Newlands spoke with Ilya Lichtenstein, the CEO of MixRank and a former super affiliate media buyer about techniques and methods. Ilya then went in-depth with a presentation on how to buy media in … Read more
Yes, you heard it right and no, this is not a story about the Affiliate Ball party last year. UK based affiliate network, Affiliate Window has managed to get some of their employees naked this year, and not by use of excessive amounts of alcohol but instead for charity. As part of a 2013 calendar … Read more
PMI-TV has almost 1M views now on Youtube with hours and hours of information about performance and affiliate marketing. We’ve picked a few of the more recent videos that we think are worth watching, all on different subjects — but all interesting and will teach you a little bit more about the industry than perhaps you … Read more