Yahoo’s Search Product Director, Girish Krishnan, has made an announcement that they will begin including high-quality images in many common SERPs. When, for example, people are searching for countries or places there will be images of those things immediately displayed. Given the fact that a significant percentage of people doing these searches are looking for … Read more
In the ongoing war between Google and those who practice black hat SEO tactics it is always a game of cat and mouse. As Google learns about and punishes one technique, the black hat SEO experts come up with a new way to try to get their sites to rank better than they should. The … Read more
Great interview on Engage:BDR TV on why Publishers are killing themselves. It’s also a great place to start if you are looking for an amazing introduction to advertising serving ecosystem and more importantly, what the problems are. He talks about the daisy chaining effect that causes craziness — and why there is an opportunity for optimization … Read more
Engage:BDR the leading display network has launched PhreshClick their new CPA division, that will allow publishers and advertisers to go beyond what they are already doing and monetize their inventory better than anything before. If you don’t know about Engage:BDR, they are a technology and display company that have created everything from next generation real-time … Read more
Website uptime is important for any marketer, but it might not be quite as critical as many people had thought. Google’s head of search spam, Matt Cutts, recently released a video which confirms that a site going down for a short amount of time won’t cause long term rankings drops. If a site is unavailable … Read more
I got a copy of an interesting letter that is going around the affiliate world right now from Carter Matzinger, the President of KSIX.com. Seems they are using the unfortunately recent demise of AffiliateWise.com to offer new affiliates a bailout. It’s perhaps one of the best intro letters I’ve ever read and really brings to light the … Read more
While much of the news lately has been about how people are buying and using desktop computers less and less in the last several years, a new report from comScore has found that the search activity is actually up 12% year over year on desktops. This is a significant rebound for what was a struggling … Read more
While the popular online review site has been helping people find excellent restaurants, supermarkets, museums and much more for quite some time, they want to improve it even further. It has always been easy and effective to use Yelp to look up customer reviews of different businesses, but it wouldn’t really give you the whole … Read more
Facebook’s latest tool, the Facebook Graph Search, has apparently passed the initial beta launch and will now be rolling out to all Facebook users in the US. This search bar will help Facebook users find information about their friends, family and even themselves from within the Facebook network. In many ways this is something that … Read more
Imagine getting a 700% Boost on CTR for your Job Creative? This week we sit down with Rob Lenderman again, and find how he made one change that made this job creative totally kick butt. The proprietary Boost Method harnesses the expertise of a network of more than 500 expert ad copywriters to deliver the best … Read more
Wow, amazing news from Matomy Media and MediaWhiz, showing how strong the mobile space is. Relative new started MobOff, owned by the Angry Russian Alexander Tsatkin, has been sold to Matomy Media — which will be in turn, making it part of the MediaWhiz group. This shows that Matomy Media is doubling down on MediaWhiz, knowing … Read more
In another move to strengthen their mobile presence, Yahoo! purchased an iPhone application known as Qwiki late last week. The application makes it quick and easy for users to take the pictures, music and videos they have on their device and turn them into a high quality slide show video which they can then share … Read more
When developing a strategy for which keywords to attempt to rank for it is always smart to have a list of high quality, “ever-green” words and phrases to target. Marketers who overlook the seasonal or holiday based keywords, however, are missing out on huge opportunities. There are hundreds of important seasonal or holiday words and … Read more
Ted Dhanik, the Co-Founder of Engage:BDR sits down with technology expert and CTO of Engage:BDR, Ken Kwan about the development of their company. This is a unique interview where you see perhaps two of the top minds in the advertising exchange and ad serving industry talk frankly about their company. They engage each other for … Read more