With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets of mobile media. With the current growth pace of 80%, its even more crucial now to consider mobile advertising as one of your primary sources of ad inventory. In fact, new … Read more
Before downloading any free web application, users must ensure that proper disclosure is always provided before proceeding. Oftentimes, I believe that download campaigns are mistakenly labeled as “adware” and therefore maintain a malicious stigma. When, in actuality, many download campaigns are actually very safe and virus free, particularly if proper disclosure is given. Albeit in … Read more
Recently, Guppy just launched and announced the “Bubblegum Network” as a new business unit and brand under the Guppy umbrella. To clarify, Bubblegum Network is a network which is optimized, developed and designed specifically for the following traffic sectors and categories: points and rewards based incent, virtual currency as well as content gateways or content … Read more
“Good quality traffic,” is always every advertiser’s end goal. That’s really the key isn’t it? It’s such a challenge, particularly these days in our performance marketing driven world to hone in on and pair down to the most relevant traffic sources for the advertiser, while staying true to the yield needs of our publishers. This … Read more
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