Publish or vanish. The New Year will be bringing with it an understanding of the necessary shift that is critical for businesses. Becoming an internet publisher will become top priority and will bypass website creation. What Does This Mean? By using content marketing, a business provides high quality information for the customer and in return, … Read more
Recently Google included a spot in Product Ads for five single products to show. Users now have more pricing details and information about the products. This new addition allows advertisers to highlight more than one item of their inventory at a time. In a Product Listing Ad, it is now possible to show the merchant … Read more
By registering misspelled web addresses, cyber thugs are seizing innocent victims Sophos, the IT security and data-protection company, is warning internet users to take care when they type in web addresses, especially the popular ones. By a subtle misspelling, users are taken to these cyber-bandits websites instead of the one intended. This new form of criminal … Read more
The best way to attract an audience for your affiliate marketing efforts is to go where the people are. In that case, start with the 10 most popular websites and work your way down from there. According to Compete.com, the top 10 websites are not only capturing the most overall visitors, but those visitors are … Read more
A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased in the past, and nearly the same number expected their affiliate marketing spending to increase next year, more than half these same people said that knowledge of affiliate marketing at the … Read more
It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter and LinkedIn have more than 150 million each, but at last count, more than one billion people reportedly visit one or more blogs each month. In fact, as a demographic, … Read more
Market researchers StrongMail recently reported the results of a marketing survey which shows that 92 percent of businesses contacted indicated that they plan to increase or at least not decrease their marketing spending in 2012. Given the economy is showing some signs of life after a few dark years, this might not come as a … Read more
Stumbleupon is making a play for more users by revamping its color scheme, debuting a new logo, a new “Channels” feature and improving the effectiveness of its stumble feature by adding a new “Stumblebar,” the crux of its business model. Stumbleupon was an early leader in the area of web content flagging social media services. … Read more
In an effort to mitigate the difficulties involved in switching to a new online reservation system, Virgin America has been making good use of social media. In fact, they have sent out more than 11,000 direct messages via Twitter to customers upset about problems encountered during the transition. Prior to the switch they sent out … Read more
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